#yrdesigner

As London Wine Week approached Harvey Nichols got in touch and asked if there was an exciting and interactive way customers could create a bespoke item to take away from the upcoming in-store event.

Together with Harvey Nichols, Luma came up with the concept of designing your own wine label and having it live printed in store.

Using our YrDesigner interactive digital garment designer we were able to create a bespoke live event printing experience, ideal for the retail environment. We worked closely with Harvey Nichols to ensure brand values and quality of the wine were reflected in each label.

The end result meant customers could create their unique, custom labels in six easy steps using multi-touch screens and Luma’s unique software. Pre-selected images and themes along with the #HNWine stamp on each label created a real buzz on social media and incredible results.

Thanks to Event Concept our design stations built into an amazing set that truly reflected the quality of the wine and created an interactive environment that fit perfectly within Harvey Nichols’ Knightsbridge store. This is a new frontier in custom event giveaways.

Saturday 22nd March 2014

For the second time in a week [thefirst being with Casio for the launch of the latest G-Shock watch] we brought our awesome interactiveness to The Loading Bay event space in the Old Truman Brewery. Warehouse Fashion Shooters Festival was the occasion and we provided the stunning YrStore t-shirt bar with four YrDesigners and printed the designs on to Warehouse cropped women's T's. 

The YrD design content was made up of our own shape templates and lush Warehouse photographic and painterly backgrounds which were then adorned with the YrD design elements and icons.

The festival go-ers queued for 2-3 hours for the experience and personalised Tee, and were kept entertained and lively, by the 'Yr' staff The fours YrD 'teetilers'  

Clash Wall Berlin, with Converse Via Cromatics.de

Saturday 29th March 2014

Luma delivered the YrWall, Social Terminal, a bunch of YrDesigners, our dye sublimation printing get up and a few hundred tote bags all awaiting a personal touch from the hordes of creative Berliners enjoying the sun shine, music, paint, beer and bratwursts

YrDesigner hits the events market!

YrDesigner is the latest addition to the growing Luma portfolio! It is a completely unique activation that is the brainchild of YrStore, the world's first all-over print fashion brand, currently in Topman Oxford Street.

YrDesigner, available and suitable to a diverse range of events offers guests the chance to create their own garment from scratch and see them printed live, right in front of their eyes.

YrDesigner is an interactive design tool which combines Luma's unique custom built software and state of the art printing technology. This amazing experience offers guests the chance to make their own t-shirt and other garments from the ground up. Functions such as filters and text as well as the ability to include any brand specific assets mean that in no time at all guests will be creating incredible, unique designs.