#hnwine

As London Wine Week approached Harvey Nichols got in touch and asked if there was an exciting and interactive way customers could create a bespoke item to take away from the upcoming in-store event.

Together with Harvey Nichols, Luma came up with the concept of designing your own wine label and having it live printed in store.

Using our YrDesigner interactive digital garment designer we were able to create a bespoke live event printing experience, ideal for the retail environment. We worked closely with Harvey Nichols to ensure brand values and quality of the wine were reflected in each label.

The end result meant customers could create their unique, custom labels in six easy steps using multi-touch screens and Luma’s unique software. Pre-selected images and themes along with the #HNWine stamp on each label created a real buzz on social media and incredible results.

Thanks to Event Concept our design stations built into an amazing set that truly reflected the quality of the wine and created an interactive environment that fit perfectly within Harvey Nichols’ Knightsbridge store. This is a new frontier in custom event giveaways.