#yntcd

happy pride month!

5 years ago today, Taylor Swift went live on Instagram and announced her 7th studio album ''Lover''

But I was stuck in bed today so I dug up the final 2.

As a lesbian- I have a lot of feelings pent up about "You Need to Calm Down" and all of them are negative.

At the songs core- Swift is showing herself to be horribly ignorant. Are we really all going to accept her propping up the idea that homophobia is the same as having a public disagreement with another celebrity? Not only is she negating the power dynamics that often exist within the propagation of homophobia, by insinuating that homophobia is the same as a disagreement between equals in society, but she is also trivializing it down to a simple disagreement over career related bullshit.

Not to mention that she is NOT an ally- I cannot stand the people who think she is a left-leaning, feminist, LGBT advocate. It's like they have created a fanfiction concept of Taylor Swift in their heads.

She profits off the LGBT community when it is most beneficial- but when legitimate rights are being stripped away, she is silent.

Taylor Swift is really good at commodifying social trends without actually risking anything. She waits until it is safe- then pretends to speak up for people's rights, when, in reality, she is just finally able to turn the social trend into part of her brand. Therefore, she gave a stupid line in the song "Welcome to New York" (2014) about how New York City is somehow a utopia of gay freedom (not true but whatever), and then in "You Need to Calm Down" she was profiting off the excess of emotion and democratic enterprising seeping off the US Election cycle.

Her first use of this profit-first tacit happened in 2014- what happened in 2015? The US supreme court legalized same-sex marriage. Swift simply saw the social trend- and captialized off a topic about which the youth were passionate.

The second time, in "You Need to Calm Down" she published this song in 2019- firmly within her faux activist era, and well-aware that the youth were interested in politics. This was right before the 2020 US election- she once again saw the increase of young people paying attention to the ideological split within the country- bearing in mind her target audience skews young, progressive, and American, she pounced on the opportunity to capitalize off their impulse towards supporting ideological-progressive media. As we all geared up to vote down the conservative-leaning Donald Trump, who aligned himself with right-wing religious ideologies standing to threaten the previous supreme court decision on Same-Sex rights, Swift swoops in with a silly pop-beat and a fake country accent to pretend she is the savior of the young and gay.

If it wasn't so shady- it would be a brillant use of rhetorical analysis to sell product. Capitalism has made a cynic of me- I fear.

Swift saw the fear of young LGBT people- during an election cycle-and decided to profit off that fear not through distancing herself from them, but by pretending to care. Notice, again, how she only mentioned gay rights during these very specific cultural conditions which allow her to somehow make a profit off ideologically aligning herself with one side of an issue or another.

Personally, I find fake care even more heinous than outright hatred.

Once again- in this current year she is using the endorsement of a US presidential candidate to further her own brand and try to re-affirm her place within the general rhetorical circles of "progressive and therefore morally upstanding individual" to the youth.

It's all a calculated move to shake-off whatever negative press she got through her associations with right-wing Footballers and keep her prime audience of young Americans.