#xtools

" How to make the customer satisfied " The intersection of customer and elementary realm of management, to how about let the customer satisfied with providing several key points preceding paragraphs: These key points include:

The first realm in customer's management is how to make the customer satisfied,

Prudent establishment and meet commitment

Carry on hierarchy management to the customer

Solve the customer to complain about actively

It is satisfied to assess the customer in time and the customer is loyal

The satisfaction and loyalty of obtaining the customer are a system engineering

However, can let customers buy repeatedly in this way? We need to summarize some and selling the skill, how to let customers buy and become repeatedly " One of the three kinds of realms of customer's management " .

The key point one: Products propaganda and customer experience unanimity

Providing good products and service for customer, the customer has certain expected values on you before buying the products, there is actual feeling on buying the behavior after shopping, the customer thinks it is worth that the thing is exceeded, the customer will be more satisfied, may produce and buy repeatedly or the public praise is propagated. What some enterprises propagated and did is very good, the customer expects very high, with experiencing phase difference bigger actually, the result may not be good.

TV shopping has some questions at present, just exaggerate the products advantage, customer's expectancy and actual phase difference to the products are too great, cause the behavioral appeal of the TV shopping to be frequent. Describe the products accurately, propagate certain advantage as to the public praise in the future.

The key point two: Set up emotion tie with the customer, it is very important that the customer shows loving care for

To this one, big little company can use different method means, for example: The book friend before Bertelsmann will one set up the tie way of emotion with the customer very good, can adopt similar warm to remind birthday as to developing company, festival hand over means such as the little gift,etc.. , as example, at 3 month such as baby, want until a generation of milk power drunk make with the intersection of mother and baby and Company into 2 generations of milk power before this, we if can message remind down Papa and Mama notice this, the customer is certain to feel very warm then, the possibility to buy repeatedly is very great. The most important thing is: The customer it shows loving care for to be one-to-one care, that is sales force can until appropriate time make most appropriate products, recommend to particular customer most.

In August of 2009, XTools Company carry on the celebration on fifth anniversary, will hold large-scaly to repay the old and new users activity on the 18th. The course of five years of XTools, has witnessed China SaaS (software is served promptly) Five year,it witness by SaaS kind too " Unusual " Software service method,finally approve by hundreds and thousands of enterprises MIDI, meanwhile, XTools has already become China's managing the software company online with strongest influence power through five one's own efforts in year, and realize online CRM pays the first good result of the number of users in 2009.

" The online monthly rent " Reflect SaaS glamour

Since November of 2004, XTools puts out monthly rent type CRM1.0 to begin, bar of software centres of Kingdee, Suzhou, gold abacus, Ariba, number of the Divine Land, Yongyou, China Mobile, CHINAUNICOM,etc. enter SaaS field one after another, hope to rely on SaaS, offer more appreciation service for customer. Even some large-scale software enterprises have already transferred the strategic emphasis to SaaS, why SaaS make so many enterprises fascinated?

First of all, SaaS, to the software service provider (SaaS facilitator) Interests drive lie in: Can receive the software rents of users every month, and obtain the long-term stable profit source. Second, SaaS is to enterprise's user: Have dispelled the expenses that enterprise's users bought and maintained infrastructure and utility program, cheap rated to rent expenses, let enterprise save worry, save money.

Develop SaaS and already become scale for the first time in five years

What SaaS represents is " The subverting " Commercial mode," Subvert the traditional mode " Not letting SaaS be plain sailing, the bottlenecks seemed to begin are all concentrated on " Is the service that SaaS offers safe? " ,XTools and other SaaS enterprises have all met the same question at the beginning. In fact, what the user need is understood is: " How did you ensure my data security? " XTools has taken out the solution of the integral data security at first, becomes the target who numerous SaaS manufacturers imitate too.

Position as to the price of SaaS, perplexes all manufacturers and enterprise users even more, it is suitable how much is charged in one month on earth, let entrepreneur headache of XTools once, pass numerous the intersection of SaaS and 5 years in manufacturer, try to find out, the intersection of charge and section that put forward confirm in every month per capitas of 30 to yuan of sections finally, this has proved too XTools price strategy five years ago was quite forward-looking, however, still someone will relatively rent and buy the surface cost of the way, and ignore the stealthy cost which is bought the way.

According to exchanging the view world (Analysys International) " market, SAAS of China, 2008-2011 " trend prediction study, reveal outside market environment accelerate development of market, SaaS of China, at present, China SAAS market scale is up to 16,100 million yuan in 2008, it is estimated by 2011, China SAAS market scale will be up to 52,800 million yuan, the market growth rate is 63.5%. This reveals too, the market of SaaS is worth expecting, develop according to such scale, industry which this another government that will become following software epiboly industry supports.

SaaS market growth meeting because of " The safety " Or " The price " Wait for the factor to restrict, the demands of the small and medium-sized enterprises of up to ten million expedite the emergence of various SaaS products, we see " Online ERP " , " Online HR " , " Online SCM " , " Online OA " , " The online financial affairs " , " Enter the pin to store online " Having burst out as bamboo shoots after a spring rain in a last year, in addition, the special demands of some trades will make SaaS market potential greater.