#wrong indentation

I found this in the in-flight magazine on my flight to Düsseldorf. The advert promotes a high budget business centre. Plenty of rivers within the text and a wrong start for this page. When using indented paragraphs, the first paragraph should not be indented but started flash with the column. Any following paragraphs are indented but no lines should be skipped when indentation is used. Here's a great example. Hover on the numbers in the gutters to learn more.