Workshop1 / Choose a Winner
In this session, we were given a past brief, and discussed why they won.
- Find the narrative: Connect / What is it?
- Execution: Audience / Brand / Pace
- Does it answer the brief?: Responds to the question / Are the connotation positive? / Why did it win?
All of these points are very important for us to participate to D&AD I thought. Therefore, I suppose the session is absolutely helpful for us.












