Gamification can motivate health & fitness users to achieve their goals
Gamification, badgification, whatever lingo you have attributed to using game-like features such as a reward system, points, and badges to motivate action are popping up on the health & fitness radar. You are probably familiar with Wii Fit, Kinect Fitness, etc. but how about the same concept (making fitness fun by combining it with a game) on your mobile device. Is this a fad or the future of fitness technology?
You can run away from zombies or climb the Leaning Tower of Pisa. It's your choice and your fitness goal.
Personally, I am under the strong belief that gamification can work for the health & fitness industry because (1) people want fitness to be more fun, (2) people need to be motivated to be successful at achieving their fitness goals, and (3) gamification provides a type of "instant reward". To develop that thought a little further, after doing 100 crunches you won't see a beer gut instantly turn into rock hard six pack abs. However, with gamification there are points, virtual prizes / rewards, and more.
Other benefits include (but are not limited to):
ways to track/log food and fitness activities
Now, I understand the critics that say that the games may lead to the user wanting to play with their phone instead of working out or even that virtual rewards may not motivate people for too long. I believe with further integration, these concepts will not only work for the health & fitness industry but improve some user's perceptions to believe exercise can be fun.
Check out this example of fitness gamification -- ZOMBIES, RUN!
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