The main goal of this phase is to add your idea a touch of innovation. But good ideas does not come easily. Most people who had those says that it's the simplicity which makes good ideas great.
I myself participated in few of the brainstorms and would consider myself as an experienced user. But brainstorming is nothing about your experience or something you know. In fact the less you know the better it is. Brainstorming is not a science, it's an art. The less you know, the less you borders build for your imagination. If you wouldn't knew that plains do fly you wouldn't draw them in the flying in the clouds or even give them wings.
The real pain in the a$$ is two things which really separates you and the great revelation for your idea. The first one is your brain, you ask why? Because our right part of the brain is responsible for radical solutions and patterns which makes sense. The awkward moment is when our brain receives the message that we have some kind a problem it tries to implement most reasonable, easiest solution we know. That's why at the same time we are so smart, but not very creative when we need it. You remembers those times when you lie down in bed and those great ideas start coming with aureole of revelation to your head? Well that's because you tricked your brain into going hibernate mode and he starts using left side of the brain more. Damn you brain...
Second part of the obstacle, is again, our brain. We just fear to spread our crazy ideas which seem that will be called stupid and get us embarrassed. That's why one of the most important rules in brainstorming is no judging, completely. You must give people a chance to shout out their ideas and even encourage them. In start the idea might seem impossible to do, unrelated or any other logical reason that brain gives you. But it's not the time to decide what is good and what is bad, because most of the time one of those 1000's of ideas will be really good or either lead you towards another innovation which could turn all your business 180°.
Now lets try and imagine how should our brainstorm look. The size of it should be somewhere around 3 to 5 people. I find it easier to brainstorm if you gather people around you which you know and trust. If you don't have any people just do it alone, though I found it more difficult.
You may divide tasks between members of the group, but in my case we never did it, because it's already rationalizing your way of thinking and building some kind a border for your imagination, so I wouldn't recommend that. As well as I wouldn't recommend going into deep discussions about one or other point. Of course that doesn't count if some idea isn't explained well.
The whole brainstorm atmosphere should be as much informal, but it may vary depending on the people which do it, but most of the time I'd suggest it doing in somewhere where you feel relaxed. You may even grab couple of beers or anything you like, just go with 'hanging out' mood and share your ideas.
There are no real solutions or methodology how to get the best ideas, but these are mine tips which I'd like you to use. Just try out every possibility, because sometimes it may look like an absurd idea that people will decline. But the ideas need publicity like air, because they will die if you not test them with real public and real people. It's impossible to determine what the 7 billion people in our planet wants, so try to find your target group and you might just have a clue where you're heading towards.
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