#wolfuniversity

A few notes on creativity, commerce, design, working past myths and doubts, breaking rules, ego, and some other musings on brand greatness from WÜLF UNIVERSITY and MYÜBERLIFE. 1. It’s only selling out if you get a bunch of money. 2. Only for the phony is commercialism-the bending of creativity to common utility-a naughty word. To the truly creative, it is a bridge to the great audience, a means of sharing rather than debasing. 3. You dont win a noble prize by doing as your told. Excellence disobedience for the benefit of society. 4. Innovation— any new idea—by definition will not be accepted at first. It takes repeated attempts, endless demonstrations, monotonous rehearsals before innovation can be accepted and internalized by an organization. This requires courageous patience. 5. It isn't the incompetent who destroy an organization. The incompetent never get in a position to destroy it. It is those who achieved something and want to rest upon their achievements who are forever clogging things up. 6. Too much of our work amounts to the drudgery of arranging means toward ends, mechanically placing the right foot in front of the left and the left in front of the right, moving down narrow corridors toward narrow goals. Play widens the halls. Work will always be with us, and many works are worthy. But the worthiest works of all often reflect an artful creativity that looks more like play than work. 7. Innovation— any new idea—by definition will not be accepted at first. It takes repeated attempts, endless demonstrations, monotonous rehearsals before innovation can be accepted and internalized by an organization. This requires courageous patience. 8. Design is in everything you make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy. Shot here at the office by @Tamikokonuts. #MULFMAB #MULFMABConsultant #BusinessBuilder #BusinessCasual #BrandBuilders #DreamScapers #Branding #Marketing #Business #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #BeAWolfAboutYourDream (at MTA New York City Transit)

A note from WÜLF UNIVERSITY on what the aim of branding and marketing is in a business and how emotions is what creates demand. 1. The aim of branding is to create a position, a politic, a pov, a code, an aesthetic, or a vibe and tell a story that is away from the crowd of competitors. 2. Know the aim of of branding is to make an impression in the hearts and minds of others. 3. Know that the aim of branding is to create perception not just logos. 4. Know that marketing job is to tell the brand, [it's] story and articualte to others through all possible mediums. 5. PR is not marketing. PR is 1 out of 161 marketing mediums you can use to tell your unique story to others that can ultimately make an impression on the hearts and minds of others aka Brand thier minds. 6. Perceived Value determines how much your customers will be willing to pay for what you’re offering. The higher the perceived value of your offering, the more you’ll be able to charge for it, which significantly improves your chances of succeeding. 7. Know that people buy with emotions not logic. 8. Know that you should be having fun. Business should not feel mundane. #MULFMAB #MULFMABConsultant #BusinessBuilders #BrandBuilders #DreamScapers #Branding #Marketing #Business #BusinessTips #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #BeAWolfAboutYourDream (at MYUBERLIFE)

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Keeping doing things well my people. #MULFMAB #MULFMABConsultant #BusinessBuilder #BusinessCasual #BrandBuilders #DreamScapers #Branding #Marketing #Business #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #Earth #Economics #Justice #BeAWolfAboutYourDream

A note on markets shifts toward diversity and the business and culture of good vibes from WÜLF UNIVERSITY. 1. Stop mimicking the old system because those markets are diminishing. 2. Why? The world had a few channels of communication before the internet. 3. Those channels were expensive and were owned by a few powerful voices making communication and influnece expensive. 4. Those powerful voices had a certain politic and view point attached to them and the things they marketed and sold. 5. And through those means the world was convinced the world worked in a limited way, and as a result, what was branded and sold was limited to those who controlled the channels. 6. We thought the only way to sell a product or garner attention was to be self abusive a/o judge a/o hate others or build brands that made people feel insecure so that they could then be triggered to buy and "aspire" to a marketing ideal, look or lifestyle. Yes this was taught in Business School. 7. Enter the internet and a million voices and a million broken hearts not spoken or marketed to that needed to be filled 8. Enter business opportunity for those with the empathy and kindness to see. 9. Enter the brands who tell a story that the people can be who they want to be or say look "I am just like you" or that big is not always better or blonde/skinny is not the only type of beauty. 10. Enter Big Box Brands now trying to "reach" by adopting your painful stories. Now they aee forcing thier products and advertisement to address you rather than the implicit before "you are not good enough if you don't buy this" ideal. 11. Enter young brands and entrepreneurs of all kind securing the bags. #MULFMAB #MULFMABConsultant #BusinessBuilder #BrandBuilders #DreamScapers #Branding #Marketing #Business #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #BeAWolfAboutYourDream

A note from Seth and WÜLF UNIVERSITY on going beyond the normal and building a Frankenstein brand. 1. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible. 2. Mass marketing is designed for the average expecting average and that market is saturated. Better to be remarkable and serve those expecting remarkable so they can make remarks to people which will win fans to you from the masses. Serve the niche. 3. In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable. 4. If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. 5. Being remarkable takes time but it's worth it. 6. Don't listen to sheep. They try to mormalize your idea because risk or odd or queer or weird unearths their reality or power. Shot here at #Startupcincy headquarter. Shout out to the Wolves in Cincinnati and around the world building the next big thing. #MULFMAB #MULFMABConsultant #BusinessBuilder #BusinessCasual #BrandBuilders #DreamScapers #Branding #Marketing #Business #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #Cincinnati #Startups #BeAWolfAboutYourDream (at StartupCincy)

A note from WÜLF UNIVERSITY and John Gordon on building business, positioning brand, developing products and creating marketings campaigns around culture. 1. Culture Beats Strategy Even when Apple consisted of just the two Steve’s (Jobs & Wozniak) they knew the kind of culture they wanted to create and it influenced everything they did from the people they hired, the advertising campaigns they ran and the products they created. Their culture paved the way for their pass success and it continues to influence and fuel Apple’s current growth and success. It’s why the leaders at Apple are famous for saying Culture Beats Strategy. Of course strategy is important. You have to have the right strategy to be successful but ultimately it is your culture that will determine if your strategy is successful. I've witnessed the power of culture first hand and the impact it has on the performance of sports teams, schools, hospitals, and businesses such as Hendrick BMW. Turns out the same culture that fuels NASCAR champions Jimmie Johnson and Jeff Gordon also helps sell more cars. Culture not only beats strategy it also fuels it and drives you and your organization to record growth and performance. What are you and your organization doing to build a great culture? What is your organization doing to understand the cultures of the people you are selling to? How are your organizational values aligned with your customer's culture? Does your products and marketing align with your culture and your customer's? Things to ask oursleves on Thursday. Success, culture and strategy walk hand in hand. Shot here by @sociality2 speaking on The Business of Culture at @Go2Brandemonium. #MULFMAB #MULFMABConsultant #BusinessBuilder #BusinessCasual #BrandBuilders #DreamScapers #Branding #Marketing #Business #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #Earth #Economics #Brandemonium #BeAWolfAboutYourDream (at Duke Energy Convention Center)

#beawolfaboutyourdream (at MYUBERLIFE)