#brandemonium

The WOLVES are giving a talk on the Business of Culture this today. Get ready. Snapshot: Doing business in today's fast paced and fragmented markets forces us to take another look at the customer? Who are they? What drives their world? Why do they buy? How do we understand them authentically? And how do we as brands connect to them and create more value for them? 1. What is Culture? It is the sum of attitudes, customs, and beliefs that distinguishes one group of people from another. Culture is transmitted, through language, material objects, ritual, institutions, and art, from one generation to the next. 2. What is Business? Business is the commercial or mercantile activity engaged in as a means of livelihood or trade. 3. What is Brand? Brand is point of view, philosphy, ideals, vibes and energy. 4. Thinking about playing Migos' Culture ft Dj Kaled then full album after our presentation lol? #MULFMAB #MULFMABConsultant #BusinessBuilder #BusinessCasual #BrandBuilders #DreamScapers #Branding #Marketing #Business #Culture #Executives #Entrepreneurs #Creatives #CreativeBiz #ManagementConsulting #BrandConsulting #MYUBERLIFE #WolfUniversity #WÜLFUniversity #WÜLVES #Earth #Economics #Brandemonium #Migos #BeAWolfAboutYourDream (at Duke Energy Convention Center)

@wincep_ofmul & I presented to some of the biggest minds in Branding and Business Development on how brands should interface with activism as well as analyzing why doing good is profitable for business. We had a great time and shout to all the open minded people in the audience. America has great people all over. 1 Take Away: There is a new paradigm shift in the business landscape. As people become more involved in campaigning for change, they want to see brands take a stand, and support something greater than just corporate profits. People are willing to put their wallets where their beliefs are, and for the brands that understand this new social reality, they stand to help the cause of social progress, while increasing market share and improving their bottom line. 2nd Take Away: You can’t control public sentiment. You are not in control. 3rd. Listen, build you company on human values. 4th. Branding is about creating emotion—it’s not necessarily rational. 5th. Community is the new word for Market 6th to 10 you would have had to been here. If you are building a brand or manage one, email me. Do not think you can not support the community you serve beyond marketing gimmicks. Be Brave. Be WÜLF. @myuberlife to learn more. We will run a workshop on this in NYC later this month as well. Very hot button topic. #MULFMAB #BeAWolfAboutYourDream #go2brandemonium #Brandemonium #Activism #BrandActivism #BrandingTips (at Ohio) https://www.instagram.com/p/Boez8vHl9qd/?utm_source=ig_tumblr_share&igshid=15fkiaccwww9i

It’s gonna LIT in the tunnels tonight! // #Repost @interbrandcinci (@get_repost) ・・・ Be Brave. Be Cool. Be Good. • Our kick-off to #Brandemonium is tonight! See you there. (at The Mockbee)