There's a version of this conversation that gets pretty fluffy pretty fast — crystals on your desk, manifesting your income, that kind of thing. This isn't that.
What a lot of us witches who run businesses don't talk about enough is how much the actual thinking patterns of magical practice translate directly into running something sustainable. Not the aesthetic of it. The actual mechanics.
Intention setting is just goal setting with more honesty about what you actually want versus what you think you should want. Most business goal-setting frameworks ask you to get specific and emotionally connected to the outcome. That's exactly what a well-constructed intention does.
Working with timing is something witches understand intuitively. We know there are better and worse times to launch something, push for visibility, or pull back and reassess. Moon phase planning maps cleanly onto content and launch calendars once you start looking at it that way.
Knowing when energy is wasted in the wrong place is a skill the practice builds over time. You learn pretty quickly that a working done from the wrong headspace or at the wrong time costs more than it returns. Business works the same way — effort spent in the wrong direction compounds the problem rather than solving it.
Building and refining systems is something most witches do without calling it that. A ritual is a system. A set of correspondences is a reference framework. The habit of revisiting and adjusting what isn't working is exactly the skill a growing business needs.
And knowing the difference between what looks good and what actually works — that one speaks for itself.
If you're a witch who runs a business or is thinking about starting one, this thread is for you. There's a lot more of this kind of content coming.
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