#window shopper

“Cycling Past the Village Shops”

digital collage & digital painting by Mick Mather

Visual Merchandising is done to catch the eyes. From ‘Le Bon Marche’ to attractive displays in branded stores nowadays, we have come a long way. The revolutionary ‘Tony Morgan perspective’ has changed them in 90 to 360 degree way which we witness today. The concept of retail merchandising has become more popular due to large openings of pop-up stores all around the country.

As visual merchandising plays a great role in increasing the visibility of the brand and hence the brand loyalty. The trajectory of this visual retailing has seen a surge in engaging customers and convertibility rates.

A broad category where the scope is wide too. There are a lot of to use while providing Visual Merchandising Solutions:

1. Mannequins

2. Planograms

3. Shelf Talkers

4. Displays

Visual Merchandising techniques play their own role to attract customers, some of them are:

1. Devices for Clout

2. Symbols - Familia

3. Signage and Graphics

4. Masking