#wellbring

Practising mindfulness has positive effects on our health 🧘‍♀️

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Making Changes is a community group set up in September 2009. The group was initiated by community members from different backgrounds, who were drawn together through a common understanding of having experienced and overcome similar difficulties in life.

How are you benefiting from the wellness revolution? What are the best ways to market your retreat, health or wellbeing business? Find out how with practical tips and guidance to help you understand how to move forward. Running a retreat, a retreat program or health and wellbeing event, class or workshop is rewarding.  Many retreat owners, wellness practitioners and spiritual workers have the best intentions wanting to help people. In person this is easy however becoming an experienced online marketer is a whole new ball game.   Many have enough on without worrying about advertising adding to more costs and 'things to do'.  If you have a business you put your heart into, surely people will find you through word of mouth and a few general listings - or some text and logo with a well-known directory. Word of mouth works great and accounts for up to 20% of your customers however you need to do more in our digital age. People are looking for better quality of life, to improve their mind, body, spirit, increase mood, health and take time out to feel better. They want quality information and of course have to find you amongst the growing plethora of websites and online advertising. The health, wellbeing, spirituality and retreats industry is growing at lightning speed. Statistics show in 2005, the health and wellness industry was worth $200 billion dollars in sales. Towards 2011 we are hitting the $500 billion mark and is projected to continue growing and reach $1 trillion within the next five years.   Wellbeing, wellness and spiritual development was barely talked about 10 years ago yet we're expected to reach $1 trillion in the next five years.  Amazing when you think about how we've catapulted so quickly.   This proves the Internet plays a major role in marketing your retreat or A to Zen of events, classes and wellbeing workshops and an overall global acceptance of our industry.   As a website owner you have only a few seconds to gain your visitors attention and even if you do manage this, you’ll only be able to hold it for a few more minutes.  They need to know about you and what you can offer quickly without having to 'dig' for information. The clock is ticking! Google online viewing statistics reveal:

Average continuous attention span of a literate adult: 8 seconds

Continuous attention span for a literate adult: 30 seconds

Average general attention span of a literate adult: 10 – 12 minutes

It’s vital to not only know exactly what your potential (and existing) clients expect from your website and where they can find it – but to do so in a way that keeps them coming back for more. You’ll increase communication and cut down on emails and phone calls having all the information people need in one place.

As a business owner, you should know the common things people look for when they make an enquiry about your retreat, event, class or health and wellbeing workshop. Ensure this information is easily accessible – add it to your homepage, or within one intuitive, easy-to-find click from your homepage.

Incorporate a search feature on your site as well as a site-map.

To ensure people are coming-back for more, keep your content fresh plus up-to-date. You can achieve this by keeping a regular blog, online newsletters or industry-specific articles.

Your website site should look aesthetically pleasing with a ‘wow’ factor.

Include resources to bring people to you.

If you can’t do this make sure you advertise with someone who does! By doing both you’ll go further, faster. Do you know the power of social media?  A Facebook Share is worth $14, Facebook Like $8, Twitter Tweet $5 and a Twitter Follow $2. I’ve listed 15 top questions to ask when listing or advertising online to maximise your time, money and effort: