#wechat mini-programs

WeChat is a popular social media application used in China and many more communities around the world. It has got close to 980 million users. This app can also be called the ‘Facebook’ version of China. It was launched in 2011 and just in 7 years, it has grown exponentially. This is mainly because of the innovative and exciting features introduced in the app over a period of time.

WeChat is more than a messaging platform for users. Apart from messaging, WeChat enables the user to share a timeline, transfer money, buy movie tickets, order a cab, order food etc. Many organizations have understood the importance of the app and they have now tried to engage customers through it. WeChat has emerged as an innovative marketing platform for the businessmen.

Organizations can effectively promote their product through WeChat marketing. First and foremost step for it is to create a company page. People can follow this page and receive notifications regarding any updates from the company. This works similar to Facebook. This page can be linked to your official website. People can visit the website and get information regarding the products and services. This can be a very effective medium for e-commerce companies. They can drive more traffic to their website and sell the products.

WeChat offers three types of accounts for its customers. They are Subscription account, Service account, and Enterprise account. For internal communication within the organization, the company can choose subscription account. Subscription and Service accounts can be used for promoting business.

When a company opts for subscription account, their messages go into one particular folder of the user. Under this account, the company can send only one message per day. If you want to aggressively promote the product, then you can go for the service account. In service account, the company can send up to 4 messages in a day. The user can view the message as a friend in service account.

As mentioned earlier, WeChat is a Chinese company. So for doing business, it is important to have a Chinese business license. But you can create a WeChat account even without a Chinese business license. One method of opening a WeChat account is by using a third-party business license. Under this method, the company which helps you in opening an account charges a nominal annual fee.

Now for selling the product, you can create a WeChat website. The WeChat website has got all features which are important for an e-commerce website like logging into the account, selecting the product and making payment. One may find it a little bit difficult to create a website using WeChat shopping platform because of the limited features.

The most challenging task of doing marketing through WeChat is creating an engaging content. The users should find the content shared to be useful and interesting for them. Companies are now trying to create attention-grabbing videos so as to engage with the users. Pictures and videos capture immediate attention. Another important content strategy is to share the content during specific time i.e. between 5 to 6 pm in the evening. The content should be crisp and original. Moreover, it should be easy to understand.

When we talk about WordPress themes, there are some industry standards like Genesis and Thesis themes which are widely used by almost every section of the professionals. However, in case of photographers, architects and other fields where photographs and other media play a wide role in the business, these themes fail to do 100% justification to the media content. This is where themes like Pro Photo grab the market. On the first look, it may seem to be a theme designed for photographers only which are not true. The details they have taken care of while designing and coding the theme is extraordinary and you can actually use it with almost every niche.

Tech support: For any premium theme service provider, customers are the most important part of the business. Pro Photo has a dedicated team of customer care executives who are well versed in front and back end of the themes provided by the company. They are always online and reply to the queries almost immediately.

Automatic updates: WordPress is an evolving CMS. They keep on adding new features and upgrade it to keep it secure. If you do not log in to the admin panel for a month, you may miss executing some important updates for the plugins and themes which can be problematic. Pro Photo has the solution to the problem. It updates the system automatically and ensures your website is safe and secure.

Images without plugin: It is a well-known fact that if you want to showcase photographs or other media on WordPress based CMS, you need additional plugins to add special effects. However, in case of Pro Photo, the theme already has enough features for the media.

Optimized for the mobile view: Smartphone has become an essential part of everyone’s life. Most of the users browse the websites from their mobile phones only. A majority of them do not even own a laptop or desktop. This is why it is very important to have a mobile version of your website which can show the content in a compressed format and without any distortion. The Pro Photo theme provides an inbuilt mobile website interface and you do not need to do any additional coding or what so ever.

Social Media integration: The theme provides buttons and call functions for your social media accounts as well. You can connect them to your website and make it simpler for the users to share the content on social media with adding any additional code or plugin.

Image protection: If you are a photographer, designer, artist, or architect etc. it is very important to keep your media content under copyright on the website. The theme has an option to add watermark to your media files automatically which makes it simpler for you to add the content as you do not have to add watermark to every photograph individually.