#webvizion

The current world being the digital era, one has to have a good presence in the online world; it is no longer a privilege, but rather a necessity for those who want to grow in this market. One of the best ways to have this is by creating an e-commerce website. It enables businesses to sell their products or services directly to the customers through the internet. This gives several advantages over the traditional brick-and-mortar stores. Regardless of the size, small businesses or large corporations, having an e-commerce website is a way to reach more people, make more sales, and enhance the customer experience.

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Why eCommerce website visitors are abandoning orders?

Imagine it’s a Sunday and you are sitting on a couch, scrolling through Facebook, with a coffee mug in your hand. You’re enjoying liking your friend’s pics on facebook and suddenly an advert pops up, that says there’s a discount on your favorite iPhone case. You got excited and says “That’s so cool!”

You click on the ad, go to that website and come to the checkout page to purchase the item. Unfortunately, in the middle of the checkout, you receive a phone call from your friend asking for going out. then you take the last sip of coffee. and you’re already out.

What about the favorite iPhone case ??

What is Cart Abandonment & Why it Happens

Cart Abandonment is a process in which shoppers add an item to a website shopping cart, go to the checkout page, but leave it without finishing the transaction.

According to a report, the average cart abandonment rate is 69.89%. This means only 30% of shoppers complete the whole transaction. that’s strange, isn’t it

Okay, before discussing the solutions for this, let’s know first why this happens. let’s take a look at the statistics from Statista:

Now, as you can see there are the variety of reasons why people left the checkout page, such as bad site navigation, expensive shipping rate, no free shipping, long website process etc.

Now let’s discuss the solutions.

#1. Offer guest checkout options

Some websites force customers to create an account before showing them the final checkout page. This is one of the biggest mistakes which increase a site’s cart abandonment.

Approx. 14% shoppers, abandonment the cart if it forces them to create an account. Customers hate to fill out registration forms. they don’t like to provide their personal/professional details before buying an item.

By offering a guest checkout option, you are reducing the risk of cart abandonment.

#2. Simplify your website checkout page

Customers often get irritates during the checkout process, if there are lots of steps to follow and make the final transaction. they want a quick and simple checkout page.

Customers want an item quickly. So make sure to simplify the checkout process. Simplify means :

Customers choose an item

Add it to cart

Go to the checkout page

Choose shipping type

Choose payment type

And make the payment.

That’s it.

Remember, don’t make customers upset during the checkout process.