#website refresh

In today’s digital age, your website serves as the face of your business. If your website is outdated, not responsive on mobile devices, or not generating the traffic and conversions you need, it may be time for a redesign. This blog outlines 10 key signs that indicate it’s time for a website redesign, including poor user experience, mobile responsiveness issues, slow load times, and inconsistent branding. We also cover the redesign process, from setting goals to enhancing SEO strategies, to ensure your new website aligns with your business goals and drives better performance.

Key Points:

Declining traffic and low conversions

Poor user experience and mobile responsiveness issues

Slow load times and outdated design

Importance of consistent branding and better SEO practices

Business growth and handling technical issues effectively

Why You Should Read This Blog: A website redesign can improve your brand image, increase user engagement, and boost your search engine rankings. This blog offers insights into recognizing the signs that your website needs a revamp and provides actionable tips for preparing for a successful redesign. Whether you're aiming to improve your online presence or keep up with the latest digital trends, this guide covers everything you need to know about website redesign.

Remember that old but famous clothes shop at the corner of the road near your home? Yes, the one with a dusty display and flickering lights? While the shop was the city’s ‘fashion station’, and held a certain charm in its day, it fails to attract many customers today. The store still has some of the most trending apparel wear, but seeing its condition, the first impression wouldn’t exactly say ‘modern’ or ‘inviting,’? This very principle applies to your business website in India’s booming digital marketplace.

Your company website is like your shop on the busiest street in town. It’s the first thing people will see when they’re looking for some sort of product or service. Think of it as your best salesperson, always open and ready to inform potential customers why they should choose you. In a country like India, where internet usage is rocketing each passing day and smartphone adoption is at an all-time high, having a modern, user-friendly website is no longer a luxury but an essential part of business success.

Here are 5 Signs Your Business Needs a Website Redesign

Business and Website Mismatch

Businesses develop, and so do their products and services. If your company has experienced changes or introduced new offerings, it is vital to update your website accordingly.

Think about this:

Have your latest products or services been showcased on your website?

Are your value propositions clearly communicated online?

Are your visuals like photos, videos, and case studies up to date?

If your website falls short in any of the above-mentioned points, it’s time you need website design services in India.

Keeping Up with the Times

Remember the hairstyle you had in college? Do you still keep the same? Just like fashion and style, website design too becomes quickly outdated. An outdated website can give the wrong impression to potential customers. Visitors judge your company within seconds based on the look and feel of the website. Go for a design with clean layouts and add mobile responsiveness to make a favourable first impression.

While pre-made WordPress themes may seem cost-effective, they often come with drawbacks like:

Free themes may lack the customisation needed for a professional business.

Most paid themes can be overly trendy and include outdated elements.

Some themes lack important features like calls to action, which can affect your conversion rates.

A custom website design services, on the other hand, integrates your brand identity and provides tailored information to your target audience. This approach ensures that your website makes a lasting impact on visitors and gives meaningful engagement.

Make it Mobile-Friendly

Today, a very large percentage of consumers search for products and services using their smartphones. In fact, website visits from mobile users have increased enormously in recent years. To stay in the game, your website must be mobile-responsive.

Here’s why website redesign and mobile responsiveness matter:

Good Experience: Mobile responsive websites are considered more user-friendly and favoured in search engine rankings.

Search Engine Optimisation (SEO): Websites that adapt well to different screen sizes are prioritised by search engines, leading to better visibility online.

Responsive Design: A necessary aspect of website redesign is ensuring mobile responsiveness across various devices. It allows your website to adjust seamlessly to different screen sizes, enhancing the overall user experience.

Slow Loading Speed

Slow loading speed is a major red flag that can hinder your business’s success. In the times of the 5G internet, nobody likes waiting for a website to load. If your website takes more than a few seconds to load, visitors are likely to leave it and look for faster options. Optimising loading speed is key to keeping users engaged.

According to a recent report, over half the people who visit a slow site just give up and leave if it takes more than three seconds to load. Also, the longer it takes, the less likely they are to contact you or buy something. This highlights the importance of website speed optimization.

Furthermore, Google evaluates website speed when ranking search results. So, if your site is slow, it might not even show up on the first page when people search for your business. In simple words, a slow website is like having an open shop – but nobody can come in.

Your Business is Booming

It’s fantastic that your business is now hitting all the right notes and growing. However, it can also pose challenges if your website isn’t keeping up. A website redesign can work just as hard as you do, providing you with the online space you require to keep growing. Remember that your company website should be a tool for online growth, capable of meeting your rising business needs.

Conclusion:

If you’re experiencing any of the above mentioned signs, it’s time for a website redesign. Investing in professional web design services in India can help increase your online presence, attract more visitors, and generate new leads.

At I Knowledge Factory, we are the experts in website design services in India, offering customised solutions to meet your business needs. Contact us today and discuss your website redesign project. It’s time to take your online presence to the next level.

FAQs

1. Why is a website redesign important for a business?

A website redesign is important for a business to stay current, meet customer expectations, improve user experience, and remain competitive in the digital landscape.

2. What is the difference between redesign and a new website?

A redesign involves updating an existing website’s design and content, while a new website involves creating a completely new site from scratch.

3. How often do companies redesign their website?

Companies typically redesign their websites every 2 to 3 years to stay current with design trends, technology advancements, and changing business needs.

4. What impact can an outdated design have on business?

An outdated design can negatively impact business by reducing user engagement, causing a higher bounce rate, diminishing trust and credibility, and ultimately leading to lower conversions and sales.

5. What are the long-term benefits of a website redesign?

Hate Your Outdated Website? Here’s How to Refresh Your Site

Hate your outdated website? So do your customers – Here’s how to start again and what to keep in mind with a refresh to your site.

If your website has been around for some time now, the chances are that it needs an overhaul. Website design is definitely something that both you and your customers can see is outdated. Having an outdated website that looks old can be quite detrimental to your business.

Just like with people, the first impression your website leaves on a new visitor can play a major role in whether or not that person comes back to you again. However, if you’re opting to redesign everything, there are some things you should keep in mind during the process. Let’s take a closer look at what your new site should look like.

What should your new website have?

Many things!

A fresh look, quality content, helpful features… all those nice things. And a blog. Yes, a blog. Adding one can have loads of benefits for you – number one, you are putting out new content that will entice people to check you out more frequently.

Second, you can go much more in-depth in a blog post on a particular subject that you mention on your website but for whose deeper analysis you don’t have enough space on any other page. Well written blog posts will make your readers stay longer, which will boost your SEO significantly.

Suppose you’re running a hotel. Your blog can cover the sights of the city you’re in, provide tips, discuss the food your hotel offers etc. Be creative, but most importantly – provide helpful content.

Apart from this, make sure your website is running smoothly on mobile devices. Create redirects where necessary.

You’d be surprised how many sites have a problem with this, and considering that these devices are being used more and more to browse the internet, getting this right becomes crucial.

Links are also important, so check if all of them are performing as expected. It’s quite easy to miss out on the one that’s not working. Furthermore, if you haven’t been doing so, start linking internally, maybe even consider creating cornerstone content. Not only does that help your visitors reach the info they need quicker, but it also makes you more attractive to search engines.

Use the right tools

Now, redesigning your website is not something that should be done hastily. You should test out new themes, see how the design you chose fits your brand, choose the right plugin and see how they perform… There’s a lot of work to be done, and the chances are you’ll sometimes have to wipe the slate clean and start anew.

It’s just how developing something new goes. Fortunately, there are things that can save you a lot of time, not to mention that your patience will be tested a lot less with them. One of these things is WP Reset.

WP Reset is a tool that is meant to help you debug your WordPress website and help you develop it, no matter if you’re a pro or not. As the name suggests, with it you can reset the website you’re working on with a single click. And not the whole website, either – you can actually choose which parts of it you want to keep. So, what doesn’t work for you, you simply return it to default settings. What works, you keep it.

Seeing how we have more things to cover here, I won’t get too technical in this paragraph, but suffice to say that the people who developed this use the product themselves and provide support for it. On top of that, WP Reset is able to check how compatible your website is with any WP version, which can be of utmost importance when setting things up.

Consider your website’s loading speed

One of the quickest ways to spot an outdated website is its sluggish load time.

When redesigning your website speed should be one of the primary points of concern. Every microsecond counts, and if it takes too long to load, your visitor will simply look for what they need somewhere else. So try not to overload your website with any huge files or anything of the sort. That being said, do not strip everything away, either. People expect a pleasant user experience these days, which means that you will have to strike a balance between loading speed and the amount of features your website has.

To shorten your loading time, be careful what size the images you’re using are (you want smaller images, obviously). Also, check if a plugin is running that you’re not using at the moment, and browser caching will go a long way in helping you with all of this, too.  

Stay in touch with your visitors

If you’re website needs to be taken down while you’re conducting its redesign, the last thing you want your visitors to see is that dreaded error 404. That’s just a disaster for you because they will either think that they are not on a safe page or that your website has been removed for good. There’s an easy fix to this problem, though, and it’s called Coming Soon.

Now, Coming Soon is a plugin that allows you to create pages which notify your visitors that the website they’re trying to visit is under reconstruction. What’s nifty about this tool is that it allows you to design this page in an attractive manner and helps you maintain your SEO rating.

Not only that, but you can even entice your potential clients to start communicating with you by e-mail even when your site is down. And don’t worry, you don’t have to know anything about coding – everything can be done with a few clicks.

Conclusion