#webguerillas

KPT 'Smile Ball'

KPT, a Swiss health insurance company, partnered with the agency Webguerillas to create a pinball that is controlled by the player's smile. As seen in the video above, the machine uses motion capture technology to track the mouth movements of a player, so that a smirk to either side of the face resulted in the movement of either flipper; a full smile moved both flippers. 

This is a great example of out-of-the-box thinking, with the idea that KPT has the happiest health insurance clients and that less anger equals more smiles.

Read more about this great execution on DigitalBuzzBlog.com here: http://www.digitalbuzzblog.com/kpt-smileball-worlds-first-smile-controlled-pinball-machine/

You can also play an online version of the Smile Ball here, but be warned that the site is in German. Good luck!

A Pinball Machine That Is Controlled By Smiling 

A smilebal placed in public to remind people that smiling is the best medicine. Cool idea to promote the values of a health insurance company (KTP)

Advertising Agency: webguerillas Zürich, Switzerland