One of your first steps should be to spend more of your marketing budget on online ads. If you’re new to digital advertising, it can be confusing getting a grasp on the variety of online ads available.
Search Engine Optimisation
Search engine optimisation (SEO) increases your brand’s online visibility through successful search marketing. You need to use on-page optimisation techniques and keyword strategies to get your brand in front of the people interested in your products .In the past, SEO helped sites rank higher, sometimes in unethical ways. Today, SEO helps legitimise your website(s) and should be used to benefit the consumer.
Online Content and Blogging
Blogging, along with other forms of content distribution has moved into the mainstream. The lines between blogging and traditional media have blurred. Establish a blog on your company website to help project personal and corporate messaging.
Web PR
Online press release distribution improves online visibility and will help you connect with your target audience. Press releases can be used effectively as part of an integrated link building strategy. However, utilise your press releases only when the content is truly worth sharing.
Social Media Management and Listening
Social media has become a significant source of interaction between consumers and their favourite brand. Use this medium to have a conversation with your customers.
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Is It Possible for Chatbots To Have Their Distinctive Personalities?
Is It Possible for Chatbots To Have Their Distinctive Personalities?
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In the world of finance, E-commerce and other industries, chatbots have become incredibly useful at helping the consumer to figure out what he or she needs and getting it promptly. Chatbots help to simulate the scenario of talking with a human being, whereas a machine is getting most of the work done. However, one of the problems that consumers tend to complain about is that chatbots do not have the human touch. This ‘human touch’ lies in the fact that they often have no personality, which makes it difficult to deal with the temperament of a human.
Studies of social behaviours in humans show that people tend to feel more comfortable when an individual has an almost empathetic understanding （i.e. the context） of what we are talking about. For example, if you have been standing in a long queue at a bank to chat with the customer service, you would like the representative to receive you with a certain temperament that shows that they understand that you have been standing in line all day. This emotion is one thing that machines do not have so it can be highly frustrating talking to a machine and getting platonic results.
The lack of a distinctive personality when you are conversing with a chatbot means that you are almost certain of the response you would get when you ask certain questions. However, if chatbots are built with an imprint for a personality, this may be a little different. In the near future, we may be able to witness machines that have different personalities just like humans. This would see people developing a certain favouritism for certain chatbots. This would serve to bridge the gap between communicating with humans and machines. Let’s take a look at how this can be achieved.
How can chatbots have distinctive personalities?
Deep learning technology has presented computers with the unique ability to assimilate information at rapid rates. This learning, which is almost like an advanced form of human assimilation will be able to see the computer pick up data and identify patterns at lightening quick rates. This means that computer have the ability to understand and learn just like humans do, and this may just create a window for the development of a personality or a temperament.
In humans, temperaments are developed as a result of the individual’s past experiences and the ‘information’ that he or she has been fed when growing up. For example, a person that has been fed with negative information since childhood is more than likely to grow up with a personality that portrays the information that he has been fed. This is not different with computers. We can see chatbots develop their own personalities when deep learning has advanced to the point where machines can decide the temperament they are to have by the information they are being fed. While we may still be light years away from that, we have already started seeing some of these possibilities in machines.
The user experience and Chatbots
A lot of big companies around the globe like Google and Facebook have already begun experimenting with chatbots, and this could have an effect in transforming the way that the Internet is seen and used. However, a lot of this is dependent on the general user experience, or UX as it is commonly referred to.
UX refers to the general experience that an individual gets from using a product. If a product is pleasing to the consumer or tough, the general user experience would be a good way to assess the performance of the product. This means that chatbots and their potential personalities are also subject to the UX that the consumer gives as feedback. Since there is limited artificial intelligence, and it would literally cost millions of dollars to create chatbots that are totally like humans in terms of personalities, (and the information span would have to be almost endless), there may be a limit to the potential of a chatbot with a personality. What we are seeing is a close emulation of chatbots with personalities, and perhaps a taste of what is to come in the next decade.
Brought to you by the RobustTechHouse Chatbots team. If you like our articles, please also check out our Facebook page.
Is It Possible for Chatbots To Have Their Distinctive Personalities? was originally published on RobustTechHouse - Mobile App Development Singapore
I know I’ve talked about the importance of having a reputable web presence from an individual professional perspective, but I’ve yet to talk about how important it is for a business/company/organization to have a good web presence!
I recently got engaged (YAY! See how I’ve learned to slip that into every conversation I have? Tehe, I’m excited), and my fiance’ and I have been searching for wedding venues, catering, photographers, etc. Of course, we start with the magical Google, as do most people. I cannot tell you how many vendors we’ve rule out just based on their web presence alone.
Your business must reflect its own image absolutely everywhere, including (and especially) the website. Here is my advice on having a quality site overall:
1) Make it user-friendly. I shouldn’t have to search through 8 links to eventually stumble upon a photographer’s portfolio, nor should I have to enter a password each time I click on a new page. Layout is so important. You don’t want users to get frustrated and leave the page simply because your design is poor.
2) Make it professional. Your website should match your other professional works- business cards, brochures, etc. Make the company logo the profile picture, always. Proofread for foolish errors. Use proper grammar, spelling and punctuation. Reflect the image you want your company brand to be.
3) Hire a professional. If you aren’t the best at creating a website, HIRE SOMEONE. You’re allowed to do that. Plenty of knowledgeable college students will often do them for free or for class credit, so check with your nearby universities if you can’t afford a professional. Either way, you’ll need someone who knows what s/he is doing if you want a quality site. You’ll want someone who understands coding errors, load-time, SEO, etc.
4) Include contact information. This goes with professionalism in my opinion, but nonetheless, make sure you include it. If I want to use your company, I want to be able to contact you by just visiting the home page or contact tab. Again, if I have to search, I likely won’t call you.
5) Know your audience. As with any business model, it’s vital to know who you’re marketing to, and your website is the perfect outlet to practice audience awareness. If you’re promoting a fundraiser, you’ll likely want lots of pictures, plenty of easy-to-read information, fundraising goals and progress. If you’re promoting a a law firm, however, you’ll probably use less images and more news links. Just think about who you’re marketing to and what they’ll want to see. My generation doesn’t necessarily love to read long articles (sorry, for you Millennials reading my blog); they’d rather see short blocks of text and photos. Know your audience!
As a PR person, you’ll work closely with the web team in your business. If you notice a lack of web presence, propose these ideas! Think of ways to relate your website to your audience, and pitch a PR web launch. A website can be such a useful tool, but you’ve got to use it appropriately.
