#web audit

Web Accessibility Audit is more crucial than ever, thanks to the evolution of virtual transformation This has created for numerous prospects

www to non-www redirection - non-redirected, 301 redirect the following URL's below to xxxxx to avoid content duplication.

http://xxxxx.com.au

http://www.xxxxxx.au/default.aspx

http://xxxxx.com.au/default.aspx

Google PageRank – 3 - Website PageRank is decent. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10. Websites with a high PageRank are crawled more frequently and their outgoing links have more passing juice.

Domain Authority – 17/100

Page Authority - 27/100

Site age in year - 14 years

SEO Setup

Google analytics setup - Present (UA-30273161-1)

Google & Bing Webmaster Tool - None, setup Google & Bing Webmaster tool and Bing Webmaster tool,  this tools allow us to diagnose website technical related issues of the site  such as crawling and indexing issues.

Robot.txt setup       - Present (http://www.xxxxxx.com.au/robots.txt)

Sitemap.xml setup     - Your website does not have an XML sitemap - this can be problematic.  A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

Google listing - Present  

Sitemap page setup     - None, create HTML sitemap for the site, Matt Cutts recommended to setup HTML sitemap as it is a good way to distribute Page Rank on your site. This is important for usability and SEO purposes as well.

Optimization - Recommendations

Heading Tag -  Needs improvement. Website doesn't have H1 tag, consider utilising adding H1 as it is the most important phrase or sentence on your page. H1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the h1 tag as it should contain a basic description of the page content, just as the page title does.

Keywords density - No keyword density. Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text.

Internal links /Deep links - 49 links - consider increasing your website internal link this will help to increase your website performance in search engine. One way to increase internal link is through constant blog update. You can build your internal link building by linking your page content to related pages on your site or blog.

Geo targeted keywords – No geo-targeted keyword found. Geo targeted keywords are important in local SEO, this keywords lead the searchers to a local set of results.

Social Proofs - None, no social proof found on the site consider adding any business affiliation or organization that your business is connected. Social proof is important to increase the trust and credibility level of your website.

Images –   Good, all of your images have alternative text (the alt attribute).  ‬‬Alternative text describes your images so they can appear in Google Images search results.

Homepage – Website homepage needs more textual information. If you have more content on a home page, there’s more text for Googlebot to find.  

URL Structure - Great! You have clean (user-friendly) URLs which do not contain query strings. Clean URLs are not only SEO-friendly but are also important for usability.

Meta Title - Needs improvement. Some of the website page title can be still optimised by adding some targeted keywords

Meta Description- Needs improvement. Some pages of the website don't have a meta description. Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site. Ensure that your meta description is explicit and contains your most important keywords.

404 page - No custom 404 page found. A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.  

Thank you page - No thank you page found on the site. Consider adding a customised thank you page on your site.

Opt-in form / Subscription /Conversion Form:  No opt-in, subscription or conversion form found on the site. Converting visitors into prospects/clients is the most important goal for your website.  Opt-in form can also be used to collect emails for future email marketing.

Breadcrumbs - Consider adding a breadcrumb on the site. Breadcrumb is good for usability as it helps users visualize their current location in relation to the rest of the web site, and also for SEO purpose  breadcrumbs are a great way to interlink your site pages with keyword rich anchor (linking) text.

Contact Us  -Consider adding a Google map on the website contact us page.

Favicon -Present

Copyright -None, a copyright text on the bottom of your website states that the material displayed is not to be used without the permission of the owner. It serves as protection on your website graphics, content and visual elements.  

Content Analysis - Recommendations

Meta duplication - No meta duplication found on both meta title and description.

Content duplication - No content duplication found.

Legal pages - Present

Image file name – Okay, image file-name is already descriptive.

Broken Links - Processed 161 web pages, found 1 broken links

http://www.brokenlinkcheck.com/srcview/view-link.php?url=http%3A%2F%2Fwww.company.com.au%2F&c&line=96 - 404 link

Performance Grade - 70/100

Load Time - 4.59s

Analysis & Recommendations:

Website loading time is high. Website needs a serious tweaks to reduce the loading time. Website loading time greatly effect the website conversion. On April 9th, 2010, page load speed officially became a part of the Google search ranking algorithm. For usability reasons, best practices dictate that a web page should load within 1-2 seconds on a typical DSL connection. However, according to Google Webmaster Tools data a load time of 1.4 seconds is the threshold between a fast page and a slow page. That means, ideally that your website should load in 1.4 seconds or less, to receive the maximum SEO benefit for fast loading pages. Please see below additional recommendations to decrease the load time of the site.

Leverage browser caching

Enable compression

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Optimize images

Reduce server response time

Minify JavaScript

Minify CSS

To see the detailed information about the recommendations above check this link developers.google.com/speed/pagespeed/insights/?url=www.xxxxx

Page indexed

Yahoo – 60 indexed pages

Bing - 60 indexed pages

Google - 164 indexed pages

Analysis & Recommendations:

Above are the number of pages on your website that are being indexed by 3 big search engines (Google, Yahoo & Bing). The more pages that search engines index, the better, as this offers more opportunity for your website to be found. A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's  XML sitemap and submit it to Google or Bing webmaster tool. You must also build backlinks to your site inside pages to help search engine bots crawl and index your web pages.

Blog -

Present

Social media Stats and Visibility

Twitter - None

Pinterest - None

Instagram - None

Facebook -None

Recommendation: Create social media account on the social media sites indicated above. Adding social signals can help boost credibility, online reputation & visibility. The impact of social media is huge for certain industries, take advantage of this digital version of word-of-mouth marketing. When someone links to a website from their website, Google see that as an endorsement, and that endorsement increases a website’s ability to rank well. Social signals have a similar effect. When someone tweets or shares a link to your website, that is seen as an endorsement much like a link. The “trust and authority” of the person who sent that link is treated just like trust and authority for a website, and is based on the authority of the social user.            High level of social activity increases domain authority and ability to rank higher, helps search engines to find and index new content in real-time, provides indicators for content authenticity and readers engagement.

General Recommendations:

Write more keyword rich and unique content on your website.

Improve your website meta tags (title & description).

Increase your reach by creating social networking profiles.

Implement schema markup and Google authorship.

Create a customised 404 and thank you page on your site.

By Andrew Birmingham Australian web sites will be audited using Comscore, after a late attempt by incumbent Nielsen was rejected by the Audited Media Association of Australia. Which-50 understands that Nielsen attempted to re-enter the process in recent months having at first refused to participate.

However after the company made it clear it did not intend meeting the terms of the RFP issued by the AMAA, but would instead provide its own pitch, its chances where cruelled.

Audited sites were instructed to remove Nielsen tags this month, or else risk incurring further fees from the company. 

According to the AMAA, its new audited web measurement service is made up of four key elements;

a tag management system, 

automated site scanning technology, 

an analytics platform, 

and audit services and data reporting which will be delivered by the AMAA to ensure robust and consistent audited measurement.

The service will include average daily unique browsers, page impressions and session data metrics which the organisation says are based upon global standards set by the IFABC.

They are also apparently part of a broader suite of metrics the AMAA is exploring that will cover things like video activity.

"The service builds upon our members’ desire for web measurement that carries the same level of auditing rigour and transparency that we apply to print and events. Our non-profit mission remains focused on bringing accountability and trust between advertisers, agencies and publishers in an ever-changing media industry,” according to chairman of the AMAA Stephen Hollings.

Almost every webmaster would like his site to perform a little bit better than it is. While building a website can be a very good way to get out a message or to promote a business or cause, it also leads to work in a lot of different areas. Webmasters have to deal with the layout and design of the content, ad placement, content creation, search engine optimization and a host of other activities. If you think your website could be doing better but you're not sure what you need to do to improve performance, sometimes it helps to have a second pair of eyes look at your site. This is what a website audit is all about. Engaging in a comprehensive Web audit will provide you with information about your site that can help you significantly improve the performance of it in the long-term.

Why Your Site Needs an Audit Unless you are an experienced webmaster that has built very successful sides in the past, you could probably use an audit on your site. With a website audit, you get the help of an expert to determine what could be better about your site. The auditor will review your site and try to see how it could be improved. This could involve recommendations about improving the content, changing the layout or doing some more link building to improve search engine rankings. By doing this, you'll be able to get the information that you need to improve the performance of your site. Benefits of a Site Audit One of the major benefits of getting a Web audit is that you can get someone who is not affiliated with the site to look at it objectively. When you look at the site, you may be biased about how good it is because you made it. When someone else looks at the site, they can tell you what visitors will be seeing and thinking. This type of input is very valuable because it gives you information that you can't get by yourself. How it Works when you request a website audit, the auditor will gather information about your site and your competitor’s websites. After you request a website audit, the auditor will examine following aspects

The layout and design elements of your site

Search engine optimization effort and measurement

Social Media presence

Competitive analysis