#wearegk

Worth Fighting For: the Rise, the Raze, & the New Age of Glamour Kills

It started when the firemen kicked the door in. At least that’s how the conversation started. It’s a Friday afternoon, after lunch but before happy hour. I have a glass of sparkling lemonade and Mark Capicotto (Marky), the founder and owner of Glamour Kills Clothing, has plans for the rebirth of his brand spread out in front of him. And that’s a very good thing.

Since GK first strutted onto the scene in 2004/2005 it has become a symbol, representing the look of pop-punk but also, unexpectedly, the sound of alt-rock. The brand’s growth is a twin for the successes of several of our most loved bands, from All Time Low to The Wonder Years. But two years ago, just short of a decade later, the journey derailed. Today, Glamour Kills has fought its way back. That’s where the firemen—figuratively—come in.

Read the full story of Glamour Kills, as told by Mark Capicotto: 

10 Years in the making. Stay tuned for an all new site launch in June!

We’re heading into the last stretch of the #GKTour and it’s been so much fun watching Set It Off, Against The Current, As It Is, and Roam each night! 

Inspiring words from Jenna of Tonight Alive!