#we-media

The popularity of online and social media keep rising because of the advanced technology. Facebook, Twitter, Blogger and Tumblr (which I am using right now) have become a platform for people to write stories and express themselves. Thus, it creates and leads to the rise of we-media as well. However, its credibility is always being criticized. 

What is We-media and how it influences our industry?

We-media, a new term in the online journalism industry, refers to the generalisation of online media which allows everyone to become a communicator to deliver normative or non-normative information to individuals and media group.

What it means is everyone could be an online journalist and publish news. You could be a we-media practitioner as long as you familiar with the internet, love to spread and write stories.

Unfortunately, this kind of media is not really ‘evangelic’ for the industry of online journalism since the worthless and fake information spread excessively in the online environment and so its credibility has been criticized for years. 

In order to the attract audience’s attention, some of them might become ‘title party’ and produce an exaggerating title and content. 

In fact, that’s a violation of being a journalist and it demonstrates one of the weaknesses of online journalism and media.

  The conception of "we-media" comes from the most famouse IT columnist Dan Gillnor.And he came up with the new idea of "Journalism 3.0" which is a new stage of development after the "Old media" and "New media".

  I just want to say "I can't agree more".With the development of Internet and the digital technology,we-media must be the news for the next generation.

  The proliferation of personal blogs,the possibility of self-breadcasting through all kinds of social-networking sites,all suggest that power of media is being devoloved to ordinary people.Everyone of us can participate in the discussion and reach a world wide audience instantly.Internet provides all of us an access to sharing our own news and what we are interested in.Sometimes you follow someone you like and then you can get the news you want with more immediacy.You can also make new friends who have the same interest and then develop your own little circle.

  So,we-media make ordinary people be an important and influential link.There is no doubt that it will enter the range of mainstream media in the furture.

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