#wayofthewolf

Good morning Arc-ers, happy Sunday yo!

Sunday mornings, a time for coffee, a comfy seat, and looking at the sunlight cast on the trees in the garden. It’s a lovely day and it would be nice to get out with my camera for a bit to take some pictures. 

I’m lucky, not far from my place I’m into the countryside. The fields fall away, descending into the shallow valley, fog sitting low, the bright autumn sun. It’s very pretty. Even during the dawn drives to work through the week, the fog laying heavy on the fields as the moonlight and the first rays of the sun cross over... It’s genuinely magical. I’m blessed enough to be surprised at its beauty every single day. 

But alas!

As lovely as that would be, to get out into the fresh air, and grab some killer pictures, Sunday is one of my main writing days, and there’s work to be done!

I often find on a Sunday I get a few hours to really focus and get some stuff sorted. Through the week, 20 minutes here and there, maybe an hour at a time, it all adds up. But it’s good to really get stuck in sometimes, to power through the mountains of earth that is building the future I want.

Get. Shovelling. Sunshine.

So I still took the comfy seat and the coffee, of course! But I’ve been making a checklist of the things completed this week and organising the upcoming content.

I’m guilty of starting pieces and not finishing them. So that’s self-discipline item No.1 right there. Also, I have a bunch of pictures to go with the pieces (when explaining engineering, particularly some of the mechanisms used, it’s useful to have pictures as a reference), that needed transferring from phone to laptop. Just a little quick task but it needed doing.

It’s always the little things. “It only takes a minute”. “It’s a five-minute job at most!” Cool, that’s correct. However when there’s a thousand million billion jobs that “Just take a minute”, well, that time adds up y’know.

So, pictures sorted - Check

      Posts organised - Check

      Posts completed in a timely fashion - that’s the next step.

In amongst the content inspiration and creation, I’ve been keeping up with my copywriting studies. It really is proving to be a useful skill. I’ve been reading more of Way Of The Wolf (No, I didn’t finish it in my week off) and it’s covering peak state anchoring.

Peak state anchoring is where you program yourself to be able to be your best instantaneously, using a trigger. The trigger suggested is smell.

It’s a technique I’m going to look further into, and particularly, I want to master this one.

Just think about it. On those good days, where you hit your flow, everything’s going well, everyone’s clicking, it’s all just happening. Compare that to those days where you’re pissed off, nothing’s going right, and you’re battling the mistakes and fire-fighting all day.

Which one is peak state?

The good one! That’s peak state. It’s flow. It’s productive. It’s good for your wellbeing and your mind. 

To be able to control that at will, to access the power of that state every single time you need to. Imagine the possibilities.

Well JB did, and that’s quite possibly why he’s The Wolf.

I’ve been checking out more of JB’s youtube aswell, cos y’all know I luuurve the youtubes! it’s such a great way to learn. Headphones in, set the channel, drive to work. Making the most of otherwise dead travel time.

Oh, yea. DO NOT USE YOUR PHONE WHEN DRIVING!!

Anyways, this vid was about tonality, how you can literally control what a person thinks by using it. You can switch off their own internal monologue, and make them focus on what you’re saying. It leaves you in control of the encounter, so you can make your pitch logically and emotionally, moving your customer down the line to the close. 

Very powerful stuff.

Also on youtube, Sarah Turner - medical copywriter. A damn good channel. She’s alongside Alex Cattoni as my favourite copywriting mentor. 

I think that’s about it for the update folks. Although I have still been looking into websites and domains and stuff. I can’t decide which domain will give me the best umbrella for my work. Once I know, you’ll know.

I’ll drop the links shortly.

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