#w1u

Walking into Tracey Neuls is going to be your Alice Through the Looking Glass moment. Shoes in bright pink patent, coral lace, sunny yellow and white leather float at eye level or sit in easy reach around a shop layout that gets regular redesigns. The aim is to let you see every bit of every shoe without having to ask someone to haul them out of the backroom. Aesthetically pleasing, yes, but it’s also a powerful sales technique. In fact, you’ll want to handle every piece in this shop. Materials include wood, soft leather, cord and lace, all put together by hand in Italy from Tracey’s models. Remember, when you walk out of here, that the shoes you have bought are little works of art. Thankfully, they are works of art with leather soles that you can wear hard. The lace-ups definitely withstand treks through parks and down London streets. Perhaps best of all, they are super-comfortable. Free from bad stitching and hard bits. TN-29 shoes are not just pretty faces. Two points: the shoes fit a bit small, which is great for people with little feet as they are highly likely to find a pair; and the sales are definitely worthwhile if you’re watching the bank balance.

TN West Address: 29 Marylebone Lane, W1U 2NQ

TN East Address: 73 Redchurch Street, Shoreditch, E2 7DJ

Website: www.tn29.com