#vodus

Malaysian confidence in long-term finances is weakening, driving households to cut non-essential spending and focus on daily needs, according to the Vodus Consumer Sentiment Study 2025. Surveys of 10,673 adults show rising worries over budgeting, credit use and retirement readiness, with only 44% feeling prepared for retirement. Most respondents now prioritise food, utilities and housing,…

The rise of e-commerce has been expedited by the Covid-19 pandemic, as consumers have increasingly turned to online shopping in response to the closure of brick-and-mortar stores and concerns about public health. As a result, there has been a significant increase in demand for ecommerce platforms and services, as businesses strive to adjust to the new digital landscape and meet the needs of their customers.

E-commerce has become increasingly important for brands looking to reach consumers in Malaysia. To stay ahead of the competition, Vodus Research conducted a survey in Q1 of this year to understand the shopping preferences of post-pandemic consumers in the region. The survey focused on various product categories and aimed to help brands develop effective sales channel strategies.

.... just kind of realized that Aria has a slight brother complex.