BIG DATA ANALYTICS BENCHMARKING GLOBALLY TO ENABLE SUSTAINABILITY". Such a big title to really say- that sustainability, analytics, Big Datashapes business more profoundly than we may consider.

Big data is used a lot in technology but the term effects all business, especially small developing enterprises. Really the smaller your shop the more data is needed to determine effective steps to competitive advantage.

According to SAS Big Data is popular term used to describe the exponential growth, availability and use of information, both structured and unstructured.

According to IDC, it is imperative that organizations and IT leaders focus on the ever-increasing volume, variety and velocity of information that forms big data.

"Many factors contribute to the increase in data VOLUME – transaction-based data stored through the years, text data constantly streaming in from social media, increasing amounts of sensor data being collected, etc.

"Data today comes in all types of formats – from traditional databases to hierarchical data stores creat"ed by end users and OLAP systems, to text documents, email, meter-collected data, video, audio, stock ticker data and financial transactions. By some estimates, 80 percent."