Blog #7: Visual communities and social imaging
This is who I am... welcome to my world
As I have discover so far, information technology has dramatically altered the way in which society functions, particularly the way in which individuals associate with one another.
Sociality today is looked upon as networks in which unique content (flows) are exchanged between nodes (people) in a variety of ways (ties) (Siapera 2012, p. 197). Through mobile connectivity, Internet broadband and social networking, people are now able to customise their online networks and access preferred publics to connect to others and meet their social needs (Rainie & Wellman, 2012, p. 11). In exploring these digital spaces, one emerging highlight is the increasing importance of the visual to the ways in which individuals choose to connect with others digitally within this social landscape.Â
The use of the visual, whether through photograph or video, is not a new concept. Photography has maintained a central role in society and culture for more then a century. However, overtime the methods and motives behind capturing a visual image have evolved alongside societyâs cultural, technological and economic changes (Vivienne & Burgess 2013, p. 280).
This has seen photography move away from the professionally documentation of historical events and the social elite, to a personal photography obtained through mass production and affordable of the camera, first with film and then with digital capacity. Personal photography afforded the individual to develop and keep a personal record of their own narrative, which was often kept in photo albums (Vivienne & Burgess 2013, p. 281).
The introduction of the web, and accessibility of content-sharing platforms such as Flicker, Facebook, YouTube and Instagram has allowed the individual to share their once personal visual narratives within visible publics (Vivienne & Burgess 2013, p. 281). As a consequence, the methods and motivations behind the sharing of visual images has once again changed.
The visual is now a means self representation, a way of connecting through a visual tie, from one node to another, communicating to others âthis I who I amâ. It has also become a method of creating familiarity by giving others insight into the producerâs world, as they invite others to be a spectator to moments within their everyday life. The downside of this networked visuality within publics is that it makes the producer vulnerable through exposure, particularity if that visual content is sensitive or detrimental in nature. Â
Catering for usersâ desire for ephemerality - the concept of things lasting only briefly, the time-limited instant messaging service Snapchat has experienced an unparalleled rise in popularity since it conception (Piwek & Joinson 2015, p. 358, Ephemerality 2015). It is estimated that at the beginning of 2015, there were over 100 million Snapchat users (Macmillan & Rusli 2014). Users send snaps (photos or video messages made through the Snapchat smart phone app, which can be customized with text, drawing and filters) to a controlled list of recipients. The user decides how long (between 1 to 10 seconds) a snap will be viewable on the receiverâs device before it disappears off the device (Piwek & Joinson 2015, p. 359). This is what sets Snapchat apart from the other popular content-sharing platforms used in image sharing, as they create an historical archive traditionally associated with publics.
As the application has evolved, Snapchat have expanded to provided its users with a number of other features that foster self-representational communication, insight into everyday experiences, as well as a sense of belonging. The âstoriesâ feature allows the users the option to compile snaps into a narrative that can be viewed by selected recipients in chronological order, with each snap available for 24 hours after its posting (Etherington 2013). Users also have the option to follow âofficial storiesâ of public figures and celebrities (Newton 2015). The recent addition of âOur storiesâ (also know as live stories) provides a montage of contributed on location snaps at a specific event (Franzen 2014).Â
Snapchat is a clear example of how visual communities are taking the digital citizen into new ways of being with others....
Ephemerality 2015, Merriam Webster, viewed 29 January  2016, <http://www.merriam-webster.com/thesaurus/ephemerality>.
Etherington, D 2013, Snapchat Gets Its Own Timeline With Snapchat Stories, 24-Hour Photo & Video Tales, TechCrunch, viewed 29 January 2016,<http://techcrunch.com/2013/10/03/snapchat-gets-its-own-timeline-with-snapchat-stories-24-hour-photo-video-tales/?ncid=tcdaily>.
Franzen, C 2014, Snapchat lets you watch and create group videos of live events with 'Our Story, The Verge, viewed 29 January  2016, <http://www.theverge.com/2014/8/29/6084221/snapchat-our-story-collective-snaps-from-live-events>.
Macmillan, D & Rusli, E. M 2014, âSnapchat is said to have more than 100 million monthly active usersâ, Wall Street Journal Blogs, 28 August, viewed 29 January 2015, <http://blogs.wsj.com/digits/2014/08/26/snapchat-said-to-have-more-than-100-million-monthly-active-users/>.
Newton, C 2015, Snapchat rolls out 'official stories' to verify celebrity accounts, The Verge, viewed  29 January, <http://www.theverge.com/2015/11/13/9731440/snapchat-verified-accounts>.
Piwek, L & Joinson, A 2016, âWhat do they snapchat about?â Patterns of use in time-limited instant messaging service, Computers in Human Behavior, vol. 54, pp. 358-367.
Siapera, E 2012, âSocialities and Social Mediaâ, in Introduction to New Media, pp. 191-208.
Rainie, H, & Wellman, B 2012, Networked : The New Social Operating System, Cambridge, Mass: The MIT Press, eBook Academic Collection (EBSCOhost), EBSCOhost, viewed 25 January 2016.
Vivienne, S & Burgess, J 2013, âThe Remediation of the Personal Photographâ, Journal of Material Culture, vol. 18, no. 3, pp. 279-98.
freepak 2015, âThe evolution of the cameraâ [image], in Graphics, freepik, viewed 29 January 2016, <http://www.freepik.com/free-vector/the-evolution-of-the-camera_797907.htm>.
Snapchat 2013, Introducing Snapchat Stories (Feat. Guards), 1 October, viewed 29 January 2016, <https://www.youtube.com/watch?v=gPzZevSbgGk>.
Businessofapps 2014, âSnapchat usage statistics and revenueâ [image], in Appstats, businessinapps, viewed 29 January 2016, â<http://www.businessofapps.com/snapchat-usage-statistics-and-revenue/..