#viewableimpressions

It’s a deceptive practice in the digital advertising ecosystem where advertisers are charged for ad impressions that are not viewed by real human users or are otherwise misrepresented. Apart from wastage of ad spend they can negatively impact the effectiveness of ad campaigns and return on investment (ROI).Read more

This leads to the wastage of the advertising budget; these traffic sources lead to no conversion. Imagine a scenario where your brand is investing in a digital advertising campaign, targeting specific placements and audiences. You’re looking forward to reaching your ideal audience, but as the campaign progresses, something seems off. Your ads, displayed in a tiny 0x0 ad size, repeatedly appear on the same IP address, offering no real marketing value and depleting your budget.Read more

A viewable impression refers to the ad impressions made by human beings. It is set by the International Advertising Bureau. IAB states that a viewable impression can be counted if and only at least 50% of the ad is displayed over 1 second on the user’s screen. Viewable impression fraud is very common in digital marketing as fraudsters create a false appearance that they got a view whereas in reality, they didn’t. This can be done using various fraudulent techniques such as pixel stuffing, fake websites, auto impressions.For more info