#adviewability

Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers from invalid sources do not lead to conversions. In the app ecosystem, invalid clicks and impressions are a major concern as they question the ad’s effectiveness and result in a waste of ad spend. Every step of the ad campaign that led to app installs and events gets plagued by malicious activities that dampen your return on investment.

The digital landscape is evolving rapidly and advertisers have the opportunity to tap the best out of it. It provides a wide scope to reach a vast set of audiences beyond boundaries. However, with the increased growth of digital, there are suspicious actors lurking in the shadows to dupe the advertisers.

Is a genuine audience viewing your ad? Heavy payout on invalid impressions costs brands massive wastage of ad spending. The validation of impressions can help a brand not just reduce ad spend. Most advertisers presume that fraud does not happen at the impression level but it’s a grey zone where fraudulent activities take place unnoticed.

Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers from invalid sources do not lead to conversions. In the app ecosystem, invalid clicks and impressions are a major concern as they question the ad’s effectiveness and result in a waste of ad spend. Every step of the ad campaign that led to app installs and events gets plagued by malicious activities that dampen your return on investment.

Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers from invalid sources do not lead to conversions. In the app ecosystem, invalid clicks and impressions are a major concern as they question the ad’s effectiveness and result in a waste of ad spend. Every step of the ad campaign that led to app installs and events gets plagued by malicious activities that dampen your return on investment.

Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers from invalid sources do not lead to conversions. In the app ecosystem, invalid clicks and impressions are a major concern as they question the ad’s effectiveness and result in a waste of ad spend. Every step of the ad campaign that led to app installs and events gets plagued by malicious activities that dampen your return on investment.