#advertisingfraud

Ad fraud takes many forms, and device spoofing is one of the most common ones. Spoofing allows fraudsters to hide behind a veil and carry out fraudulent activities.

Unfortunately, because of the lack of awareness and ability to detect device spoofing, advertisers lose millions of dollars to ad fraud. This article will solve both of those problems.

In the upcoming sections, you will learn what device spoofing is, how it is carried out, how it impacts advertisers, and how you can protect your business from mobile ad fraud that uses device spoofing.

How does device spoofing impact advertisers?

As mentioned earlier, committing ad fraud using device spoofing is relatively easy. In fact, there is device spoofing software available on the dark web. One can obtain such software for as little as $130. Combining the abilities of this software with a VPN network, fraudsters can easily commit thousands of dollars worth of fraud in a matter of a few hours.

This has made committing ad fraud so easy that many fraudsters use this method as simply a way to make some extra cash. However, this can mean a collective loss of billions of dollars in ad spending for advertisers.

Alarmingly, this loss isn’t the only negative impact that advertisers experience because of device spoofing ad fraud.

Like always, new technological developments continue revolutionizing the way we conduct business online. However, at the same time, growing concerns around privacy and the subsequent moves by tech giants to address said concerns are also influencing how online businesses reach out to their consumers.

Programmatic has brought a revolutionary change in digital advertising. With its complete automation process, it has made it easier for advertisers to get the best place for their ads. However, every change comes with its own set of challenges. It is a challenging decision for an advertiser to make a move toward the big and promising world of real-time bidding advertising. All the things are shiny, but certainly, some red flags can be avoided to get the best returns on the ad spends.

Mobile attribution platforms are present to report performance measurement, attribution, and analytics on your campaigns. These platforms are essential to get relevant business insights and efficiently analyze the App performance campaigns. If these platforms are not present, the advertisers will be unaware of the whereabouts of their payouts made to their networks.

Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers from invalid sources do not lead to conversions. In the app ecosystem, invalid clicks and impressions are a major concern as they question the ad’s effectiveness and result in a waste of ad spend. Every step of the ad campaign that led to app installs and events gets plagued by malicious activities that dampen your return on investment.

The entire world is connected online, around 64 per cent to be exact. With this, a door of opportunity has opened for businesses across the world. However, with this opportunity comes a responsibility. The businesses are accountable for protecting the consumer’s data safe and providing a seamless experience. However, it is not easy.

Ad fraud takes many forms, and device spoofing is one of the most common ones. Spoofing allows fraudsters to hide behind a veil and carry out fraudulent activities.

Unfortunately, because of the lack of awareness and ability to detect device spoofing, advertisers lose millions of dollars to ad fraud. This article will solve both of those problems.