#vectoralism

...class means class antagonism. It's not a category, it's a relation. One that sometimes connects not individuals but what Gerald Raunig and others call dividuals, units of being smaller than an individual. It turns out that individuals can indeed be further divided. One could think of class locations as including contradictory ones if one thinks of the people located by class as individuals. Or you could think of classes as quite neatly creating locations for dividuals, which don't always correspond to the individuals of which they are parts.

If the capitalist class owns the means of production, the vectoralist class owns the vectors of information. They own the extensive vectors of communication, which traverse space. They own the intensive vectors of computation, which accelerate time. They own the copyrights, the patents, and the trademarks that capture attention or assign ownership to novel techniques. They own the logistic systems that manage and monitor the disposition and movement of any resource. [...] They own the algorithms that rank and sort and assign particular information in particular circumstances.

…if class locates dividuals rather than individuals, it’s no surprise that the way people think about their experience of class is often conflicted. What I would call vectoral culture encourages everyone to imagine that they are entrepreneurs of the self, playing the stakes of their own animal spirits in the great casino of life. […] The thing to aspire to own is a brand, starting with the branded self and branching out from there.