#variable data printing

Domino Printing Sciences (Domino) is pleased to announce the APAC launch of its new monochrome inkjet printer, the K300, at Labelexpo Southeast Asia. Building on the success of Domino’s K600i print bar, the K300 has been developed as a compact, flexible solution for converters looking to add variable data printing capabilities to analogue printing lines.

The K300 monochrome inkjet printer will be on display at the Nilpeter stand, booth F32, at Labelexpo Southeast Asia in Bangkok, Thailand from 8th–10th May 2025. The printer will form part of a Nilpeter FA-Line 17” hybrid label printing solution, providing consistent inline overprint of serialised 2D codes. A machine vision inspection system by Domino Company Lake Image Systems will validate each code to ensure reliable scanning by retailers and consumers whilst confirming unique code serialisation.

“The industry move to 2D codes at the point of sale has led to an increase in demand for variable data printing, with many brands looking to incorporate complex 2D codes, such as QR codes powered by GS1, into their packaging and label designs,” explains Alex Mountis, Senior Product Manager at Domino. “Packaging and label converters need a versatile, reliable, and compact digital printing solution to respond to these evolving market demands. We have developed the K300 with these variable data and 2D code printing opportunities in mind.”

The K300 monochrome inkjet printer can be incorporated into analogue printing lines to customise printed labels with variable data, such as best before dates, batch codes, serialised numbers, and 2D codes. The compact size of the 600dpi high-resolution printhead – 2.1″ / 54mm – offers enhanced flexibility with regards to positioning on the line, including the opportunity to combine two print stations across the web width to enable printing of two independent codes.

Operating at high speeds up to 250m / 820′ per minute, the K300 monochrome inkjet printer has been designed to match flexographic printing speeds. This means there is no need to slow down the line when adding variable data. Domino’s industry-leading ink delivery technology, including automatic ink recirculation and degassing, helps to ensure consistent performance and excellent reliability, while reducing downtime due to maintenance. The printer has been designed to be easy to use, with intuitive setup and operation via Domino’s smart user interface.

“The K300 will open up new opportunities for converters. They can support their brand customers with variable data 2D codes, enabling supply chain traceability, anti-counterfeiting, and consumer engagement campaigns,” adds Mountis. “The versatile printer can also print variable data onto labels, cartons, and flatpack packaging as part of an inline or near-line late-stage customisation process in a manufacturing facility, lowering inventory costs and reducing waste.”

Code verification is an integral part of any effective variable data printing process. A downstream machine vision inspection system, such as the Lake Image Systems’ model showcased alongside the K300, enables converters and brands who add 2D codes and serialisation to labels and packaging to validate each printed code.

Mark Herrtage, Asia Business Development Director, Domino, concludes: “We are committed to helping our customers stay ahead in a competitive market, and are continuously working to develop new products that will help them achieve their business objectives. Collaborating with Lake Image Systems enables us to deliver innovative, complete variable data printing and code verification solutions to meet converters’ needs. We are delighted to be able to showcase an example of this collaboration, featuring the .”

Making an impression is essential in the cutthroat industry of today. Companies are always searching for new and economical methods to leave a lasting impression. Enter Hook Type Door Hangers, an underrated yet powerful marketing tool that can take your branding to the next level. Their unique design, coupled with modern printing techniques like variable data printing, makes them an excellent choice for businesses of all sizes. Let’s dive into why hook type door hangers should be your next go-to marketing solution.

Unique Design Features of Hook Type Door Hangers

What sets hook type door hangers apart from regular door hangers? It’s all in the design. Unlike traditional hangers that require a slit or hole, hook type hangers have a convenient hook design that makes them easy to hang on doorknobs. This small but smart adjustment ensures they stay securely in place, reducing the risk of slipping off or being missed.

Additionally, hook type door hangers are highly customisable. You can choose from various shapes, sizes, colours, and finishes to create a product that truly represents your brand. Whether you want a sleek minimalist design or a bold, eye-catching statement, hook type door hangers can adapt to your needs. When paired with variable data printing, these hangers can include personalised details like names, addresses, or promotional codes, making your message even more impactful.

Cost-Effective Advertising with a Personal Touch

Marketing doesn’t have to break the bank, and hook type door hangers are proof of that. Compared to digital ads or large-scale campaigns, door hangers are budget-friendly yet highly effective. They allow you to target specific areas, ensuring your message reaches the right audience. Imagine handing out 1,000 door hangers in a neighborhood where your ideal customers live—it’s localised marketing at its finest.

What’s more, these hangers create a personal connection. Unlike digital ads, which people skim past, a traditional door hanging commands attention. It’s tangible, memorable, and makes the recipient feel like your business took the time to reach out directly. This personal touch is often what turns a potential customer into a loyal client.

Versatile Applications Across Industries

Hook type door hangers aren’t just for one type of business—they’re incredibly versatile and can work across various industries. For example:

Real Estate Agents: Use them to promote open houses or showcase newly listed properties.

Hotels and Hospitality: They’re perfect for “Do Not Disturb” signs, special offers, or event announcements.

Local Services: From lawn care to cleaning companies, door hangers can advertise discounts and seasonal promotions.

Their adaptability means you can tailor the design and message to suit your business’s needs, ensuring maximum impact.

Tips for Designing Memorable Hook Type Door Hangers

To make the most of hook type door hangers, focus on the design. Here are a few tips:

Include Your Branding: Use your logo, brand colours, and fonts for consistency.

Use Clear Messaging: Keep your text simple and to the point.

Add a Call-to-Action: Encourage recipients to act, like visiting your website, using a coupon, or calling your business.

Personalise It: With variable data printing, you can add unique touches like customer names or area-specific promotions.

Conclusion: Unlocking the Branding Power of Hook Type Door Hangers

In the present high speed computerized world, personalization has turned into a critical part of any effective promoting technique. One of the best ways of accomplishing this personalization is through VDP or Variable Data Printing. This creative printing procedure permits organizations to alter print materials in light of client information, making each piece exceptional. Combined with Web to Print Software, the opportunities for smoothed out, custom fitted print arrangements are unending.

What is Variable Data Printing (VDP)?

Variable Data Printing (VDP) is a computerized printing strategy that takes into consideration the customization of individual pieces inside a print run. Rather than printing similar plan across huge number of duplicates, VDP empowers changes in components like text, pictures, and designs. This implies that each printed piece can be customized in view of client information, like name, area, or inclinations. This degree of customization upgrades commitment, making your print materials considerably more applicable and designated.

For example, in the event that you're running a standard mail crusade, VDP permits you to customize every mailer with the beneficiary's name, their past buys, or even a confined message that talks straightforwardly to their necessities. This sort of scrupulousness can altogether further develop reaction rates and generally speaking consumer loyalty.

How Truly does Web to Print Software Upgrade VDP?

To completely open the capability of Variable Data Printing, organizations need a proficient framework to deal with their print orders and smooth out the customization interaction. This is where Web to Print Software comes in. Web to print stages offer a simple to-utilize online connection point where clients can configuration, redo, and request print materials straightforwardly from the web.

When coordinated with VDP abilities, Web to Print Software permits organizations to robotize the most common way of modifying print orders at scale. Clients can transfer their information documents, set personalization rules, and see a live see of their modified item before it goes to print. This guarantees precision and paces up creation, making VDP more available and proficient for organizations, everything being equal.

Advantages of Utilizing Variable Data Printing with Web to Print Software

Personalization at Scale: VDP takes into consideration elevated degrees of customization without settling for less on volume. With Web to Print Software, organizations can deal with these complicated printing position easily.

Expanded Commitment: Customized print materials reverberate better with clients, prompting higher commitment and improved results for showcasing efforts.

Practical: By joining Variable Data Printing with Web to Print Software, organizations can limit squander, as they just print what they need and guarantee each piece is pertinent to its beneficiary.

Efficient: Web to Print Software robotizes the requesting and configuration process, definitely diminishing the time it takes to make redid print pieces.

Further developed Client Experience: Customizing materials with VDP causes clients to feel esteemed and figured out, prompting more grounded connections and brand devotion.

The Fate of Printing with VDP and Web to Print

As organizations keep on focusing on personalization, the interest for Variable Data Printing joined with Web to Print Software will just develop. Whether it's for regular postal mail crusades, customized item names, or occasion solicitations, the capacity to make one of a kind, redid print materials will separate organizations in a cutthroat commercial center.

Variable data printing is a form of digital printing that allows for the customisation of individual pieces within a larger print run. Unlike traditional printing methods, which produce identical items, VDP enables each key card to feature different information or designs tailored to specific recipients. This technology can include personalised text, images, or barcodes, making each key card holder not just functional, but a memorable piece of branding.

Personalisation Enhances Guest Experience

Creating a Lasting Impression: Personalised key cards can make guests feel special. For instance, a hotel can print the guest’s name or room number directly on the key card. This small detail can elevate the overall experience and contribute to positive word-of-mouth marketing.

Targeted Marketing: With variable data printing, hotels can tailor promotions directly to guests. Imagine a key card holder that features a special offer for the guest’s next stay, or personalised recommendations for local attractions based on their interests. This targeted approach not only enhances the guest experience but also drives repeat business.

Memorable Souvenirs: A well-designed, personalised key card holder can serve as a keepsake for guests. When they take home a card that features their name or a special message, it acts as a reminder of their stay, increasing the likelihood of return visits.

Branding Opportunities

Consistent Brand Messaging: Variable data printing allows hotels and businesses to maintain brand consistency while still offering customisation. Key cards can reflect the hotel’s colours, logo, and messaging, reinforcing brand identity with every use.

Seasonal Promotions: With VDP, you can easily update designs for different seasons or events. For instance, during holidays, you can print key cards with festive designs or messages, enhancing the overall experience while promoting your brand.

Sustainability: By utilising variable data printing, hotels can reduce waste. Instead of printing large quantities of generic cards, they can produce only what is needed, tailored to specific guests. This not only minimises excess inventory but also aligns with sustainable practices, which are increasingly important to consumers.

Practical Applications in Hospitality

Simple Type Key Card Holders: Many hotels still use simple type key card holders, but incorporating variable data printing transforms these simple items into something much more engaging. Guests are more likely to appreciate a well-crafted, personalised holder that reflects their experience.

Enhanced Security: Variable data printing can improve security measures as well. By adding unique barcodes or QR codes to each key card, hotels can track access and ensure that only authorised guests have entry to specific areas.

Streamlined Operations: With variable data printing, the process of creating key cards becomes more efficient. Hotels can manage data digitally, ensuring that updates are quick and easy. This streamlines operations, especially during busy check-in periods.

Conclusion

In a competitive hospitality landscape, standing out is essential. Variable data printing offers a unique way to enhance the functionality and aesthetic appeal of key cards, making them not just access tools but memorable experiences. By incorporating personalised elements, hotels can create lasting impressions, foster brand loyalty, and encourage repeat visits.

An automatic inspection system, also known as an automated inspection system, a technological solution is used to carry out inspection and quality control duties without the direct involvement of humans. It employs advanced sensors, cameras, robotics, software, and sometimes artificial intelligence to automatically assess and evaluate products, components, or processes based on predefined criteria. Enhancing efficiency, precision, and consistency in quality control operations across diverse industries is the main objective of an automation inspection system.