Jan 2, 2024
Jacob Jongert | Van Nelle | LetterForm
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Jacob Jongert | Van Nelle | LetterForm
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this is anselm, and they are downtown’s politest werewolf
The Dutch poster 1890-1940, ill Jac,Jongert 1930
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It’s #NationalCoffeeDay! You might recognize this colorful lithograph from Modern Dutch Design, on view at The Wolf November 18, 2016–June 11, 2017—each line item corresponds to the cost of a different brand sold by the Dutch tobacco, coffee, and tea firm Van Nelle in Rotterdam. Most of the packaging material and advertisements for Van Nelle produced between 1919 and 1940 were designed by Jac. Jongert, who borrowed from the example of German industrial designers and the De Stijl movement to create the firm’s image as a progressive enterprise. Here, you can see Jongert’s signature style of flattened shapes, sans serif lettering, and primary colors.
We also notice that coffee sure used to be a lot cheaper!
Image: Price list, Van Nelle’s pakjes koffie [Van Nelle’s Packed Coffee], Jac. Jongert (designer), c. 1932.
Jac. (Jacob) Jongert’s revolutionary designs for Van Nelle’s teas, coffees and tobacco, not only delivered huge commercial success for the Dutch company, but were highly influential around the world. All of these examples date from 1929 and show an extraordinary mastery of typography, colour and form. More on Jongert here.
Van nelle
Netherland