#van camps

In the high-stakes world of 1980s nutritional propaganda, Van Camp’s decided to gaslight the American public into believing a tin of beans is just a "liquid steak" in a costume. The marketing team really leaned into the "steak-core" aesthetic here, presumably hoping you wouldn't notice the texture difference between a prime cut of beef and a salty legume slurry. It’s the ultimate "we have food at home" energy, presented with the kind of aggressive typography usually reserved for declaring war or announcing a monster truck rally. If you don't know beans, you don't know 1980s dietary logic.