Technopreneurship: Value Proposition Canvas (VPC)
In the world of Technopreneurship, a Value Proposition Canvas is a helpful tool especially for startups to know the needs of the customer, so that they can align their product to them. During the customer interview, the following questions are asked:
What challenges do you currently face when commuting using jeepneys in CDO?
How do you usually find routes or directions for unfamiliar destinations?
What features would you find most useful in an app that helps you navigate jeepney routes in CDO?
How important is real-time information (like jeepney arrival times or traffic conditions) to you when using public transport?
What additional services or information (e.g., fare estimates, alternate routes) would you expect from a public transport app like Ruta CDO?
The interviewee’s response to each question:
What challenges do you currently face when commuting using jeepneys in CDO?
Answer: The common problems that are faced when using jeepneys are heavy traffic, leading to hassle commute for working people, and the loading period of jeepneys which adds to the commuting time of the commuters.
How do you usually find routes or directions for unfamiliar destinations?
Answer: With the use of GPS, finding routes is much easier.
What features would you find most useful in an app that helps you navigate jeepney routes in CDO?
Answer: It could be helpful if the app that is used by commuters can detect approaching vehicles.
How important is real-time information (like jeepney arrival times or traffic conditions) to you when using public transport?
Answer: It can help commuters choose alternate routes for faster travel.
What additional services or information (e.g., fare estimates, alternate routes) would you expect from a public transport app like Ruta CDO?
Answer: It would be better if the app "location smart" or it could detect available public vehicles so that commuters could arrive at their desired location earlier.
From this interview activity, commuters in Cagayan de Oro City face significant challenges related to heavy traffic and extended loading times when using jeepneys, making their commute more time-consuming and frustrating. While GPS helps in finding routes, there is a strong demand for real-time updates, including jeepney arrival times, vehicle detection, and traffic conditions. Commuters would benefit greatly from a public transport app like Ruta CDO if it offers features such as detecting approaching vehicles, providing real-time traffic information, and suggesting alternate routes. The inclusion of services like fare estimates and vehicle availability could enhance the overall commuting experience by enabling faster, more efficient travel.
The answers will be evaluated by us, the startup team, to prepare our product which is the Ruta CDO app to fulfill its purpose. This will help us to focus our objectives on what our customers really need. By understanding their pains, we can provide them with a solution that will give them benefits, and that benefit can be offered by our product.