#valuebrands

The U.S. is a nation of coupon addicts, according to the findings of the Shoppers Trend Report, which measured consumer couponing and shopping behavior in 11 counties by RetailMeNot, America’s largest digital coupon website.

The survey interviewed more than 10,000 respondents in the U.S., Canada, England, France, Germany, the Netherlands, Italy, Sweden India, Australia and China.

A few of the key findings:

• Fifty three percent of Americans say they value brands that offer coupons because they help them buy both necessities and discretionary purchases.

• Nearly half—48 percent—of the U.S. consumers surveyed “said they use coupons proudly as a symbol of their savvy shopping skills,” according to a press statement on the survey.

• In the U.S., deal seekers seem to predominate in the Northeast (60 percent), compared to 49 percent in the South and 48 percent in the West

The Takeaway

Coupons have been ingrained in our culture for over 100 years; Coca-Cola issued the first coupon in 1887. It’s a tradition to partake in while we shop, and is a source of pride for many Americans. Coupons have become a testament of the savvy shopper, and consequently American consumers are likely to look for and value coupons for some time to come.

Read the entire article here.