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The paradox of choice is closely related to Hick's law: the time required to make a decision changes based on the number of choices available: more choices to take = more time users need to take a decision .

For Information Architect choice's problem is a quality problem not quantity problem: information architecture can bring proposals to define and overcome the problem of choice.

Define how people search information - Information seeking theory

Be clear and not mix the logic of choice

The information scent: (Information foraging theory  of Pirolli)  every information has a scent of information containt some mind about his content