My client is working to put together a UX department. They're looking to start doing regularly scheduled UX testing; especially within their e-commerce funnels. I've already provided a bunch of links and resources regarding user testing, but they're naturally concerned about making it as efficient as possible. I asked users different questions than what my client had been, resulting in the destruction of some assumptions. (Oopsie)
Do you have anything you'd consider best practices from your personal experience?


















