#userpersonas

User Personas

I developed a series of user personas based off the intended audience for Betelgeuse, as well as my competitive analysis. These personas will play a pivotal role in the planning and brainstorming process, helping to generate user flows, storyboards, and future content or features for the app.

These personas can adapt throughout this process as I gain a better indication of the directions to take the app, and as I gain more information. Ultimately, the end goal is to create a user-centred product, that caters for all.

From these user personas stemmed Empathy Maps. Creating an Empathy map or each of my user personas, I was able to develop a broader understanding of what was required from Betelgeuse, and it became clearer as to what that end product should look like.

Patrick (astronomy teacher) wants to encourage his students. He says students need an interactive approach to teaching, STEM subjects and the way they are taught desperately need to be modernised, and praises gamification as a method of increasing intrinsic motivation. He feels that his students level of intrinsic motivation can be decreased, he just lacks the resources at the moment to make this happen. He often gets frustrated with the fact that he has no choice but to assign traditional pen and paper (written) homework, but also understands that not all students can afford expensive telescopes - hence not everyone would be able to carry out an observational study evening as a part of a substitute for homework. Overall, Patrick things that the teacher centric approach to learning that he goes by is outdates, but knows no alternative and for now is stuck with it. He has expressed the difficulties between himself and some students, saying it can be tough to keep them engaged  as teaching from a book simply isn't effective enough.

My User Personas

My user personas were created from the 3 main age categories I gathered from my user research survey:

18 - 24 

25 - 35 

35 - 55+

The 3 key users of my app are:

Lauren Lauren is a 19-year-old student who also works part-time but is an avid reader who loves to read every single day. She currently uses Goodreads to track her reading habits but doesn’t like the UI on her phone as it’s much more accessible on the desktop version. 

Patrick  Patrick is 28 and just graduated so works full time. He tends to read most days but only uses the Notes app on his iPhone to keep track of his reading habits. So, he’s really in need of an app like mine to be created so he can immediately start using it to his advantage. Mary

Most problems in the marketing when you start the business is how to find the right customers for your products. One thing that is the most important question for doing business is who do you try to sell the product. User Personas is the method that can help you to target the ideal customers. You can use User Personas to create the behaviour of customers that have the potential to buy your product. In order to create your own user personas, you have to have these information.

Imaged By Steve Harvey Via https://fabrikbrands.com

Firstly, you have to create demographic such as age, gender, education, profit, social status. This information can reflect the behaviour that relate to your product as well.

Secondly, psychographic that affect the product such as attitude, needs, motivation, pain or gains.

Next is how to develop your User Personas. There are four steps to do

First of all is Background research. It is the first step to learn your customers. Also, finding the industry that relate to your product, your competitors. Try to use social media in order to find the information

Second is collecting the Quantitative data. Quantitative data is about the number, percent that relate to your user personas. 

Third is Qualitative data is the quality data that cannot tell by the number. Mostly, it can find from phychographic which can find by your own research.

Last step is Observational research. The reason why we use observational research is to know the result of the interaction with a website when the user stay in their natural environment which can help the researcher to know what they do.

When you finished collecting data, you can combine all the information that you gathered to create the User Personas

Imaged by Mohamed Boumaiza via https://dribbble.com

Reference

Desai, R. (2019). How to define User Personas for your business?. Retrieved from

Notice - User’s Personas

Based on the survey that I spoke about in a previous post. I have gathered all the information from the results and came up with these three personas. These personas are to help build an image of my ideal users. 

My target market is design students and working designers. 

I have outlined below a little bit about each of my personas: 

Kiera Rea: This persona is a married 32-year-old, female UX designer who works for a design company. I have covered some of her goals, needs, pain points and personality. She is facing problems like spending unwanted time doing research on things that aren’t relevant. She also finds some design inspiration superficial. She wants to be able to communicate her designs well to other designers and possibly in the future work her way up in the company. She would like to find a tool that would help her stayed organised and cut down unnecessary time and effort.

Scott Jones: This persona is a married 40-year-old designer who is a founder of his own company. He hopes to improve companies through a lot of research and design thinking. He wants to design things that are user-friendly and have meaning behind them. He also wants to keep adapting and keeping up to date with news trends e.g new software. He needs access to more diverse resources to help with projects. Some of his pain points would be strict deadlines and unfamiliar with new tools out there.