Tapstream is the only mobile analytics company that tracks mobile web visitors as they move into the app. With our tracking, mobile developers can see how many of their mobile web visitors end up installing and engaging with the app.
Today, Tapstream's website tracking is getting a substantial upgrade. Now, our customers can see not only the number of visitors per each tracked web page, but also the number of clicks to the app store from those visits.
This gives mobile marketers a full-funnel view of how their website drives app installs and revenue:
Number of website visits
Number of download clicks
Number of app installs
Total revenue from each web page
Combined with our Onboarding Links that personalize what users see when they first start the app, Tapstream customers can now get more users from their website, and substantially reduce churn of those new users.
Tapstream's Website Install Tracking is absolutely free, sign up today.
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How A Top Recipe App Drives Growth With Onboarding Links
A Delicious Partnership
As one of the top recipe apps on iOS with 15 million monthly unique users, Yummly continually looks for new ways to improve the app on-boarding experience for new users in order to increase engagement, reduce abandonment, and grow its user base. When Ethan Smith, Yummly’s VP of Product heard about Tapstream’s industry first Onboarding Links, a new partnership was in the making.
From Mobile Web To In-App
Yummly properties boast over 500,000 recipes and the company wanted to actively transition users from browsing recipes on the mobile web to viewing content through the Yummly iOS app.
In order to drive new app downloads, Yummly began showing interstitials to mobile web visitors as they moved from recipe to recipe. Initially the results weren’t good as new users would download the app and immediately lose the recipe they were looking at only to be funnelled into the apps default first run experience. Frustrated new users would have to ‘re-find’ the recipe they were just looking at on the web. Engagement fell and abandonment rates skyrocketed.
Onboarding Like A Boss
Enter Tapstream’s Onboarding Links - supercharged deep links enabling marketers to personalize the first run app experience for all new users based on their source. Onboarding Links automatically find the content users expect to see the first time they open the app.
Working closely with Tapstream, Yummly began deploying Onboarding Links across all of its +500,000 recipes on the web ensuring that if a visitor downloaded the app from a recipe page, they would immediately be directed to the same recipe inside the app when they opened it for the first time. Tapstream's scale and speed played a crucial role, as Yummly drives a lot of traffic - Onboarding Links had to be always available and fast to ensure a great experience for all users.
The result was a dramatic increase in new downloads and significantly higher retention across all time periods.
The Results
“App developers and marketers often lose new users by not offering a direct path to the intended content, and unfortunately there are few tools to address this,” says Ethan Smith. “We used Tapstream’s Onboarding Links to test different app promotions on the website. By testing contextual promos, we have been able to increase key metrics by 50 percent.”
