Mar 29
The Ultimate Guide to Scaling Your Healthcare Marketing: Why Owning Your Data is the Only Way Forward
The list belongs to you. This should be the standard for every marketer today. When you buy doctor database, you shouldn't be renting the data. You should own the list in full. This means that you can incorporate it directly into your CRM system, run like groups using Facebook and Google and use it to send direct mail and integrate it into your marketing emails. You can use it however you'd like, when you'd need to, without a middleman in your way.
