A charity exists to raise awareness for an issue, and eventually garner support for a specific cause. How should a charity go about raising support for their cause? The best way to do this is by presenting results! People do not want to continuously give their time and money to a charity that has not shown what they have accomplished or intend to accomplish.
Plan Canada is a great example of a charity showing results. One way they show this is by posting feature articles on children who have been sponsored. Not only does it show results, but it can inspire new supporters to sponsor a child, or donate in some other way to the organization. Check out this article about Marta and her siblings, about how sponsorship has improved their lives through education. http://plancanada.ca/martas-trek-to-school
