Contra's film team produces an 'explainer' film for Edelman
By Sally BornÂ
Public relations giant, Edelman, selected Contra to produce a film for one of their key clients, Unisantis, to promote and 'explain' Unisantis’ new and revolutionary semiconductor technology. The surrounding gate transistor (SGT) has the potential to significantly impact on the production, battery life, and cost of products like Satellites, Laptops, Smartphones and Tablets.The project’s purpose was to provide an engaging communication tool; illustrating the benefits of the new technology to company CEOs, technologically savvy engineers, technicians and journalists.
Contra's challenge
The challenge lay within making the complicated understandable and in ensuring this new, advanced technology was represented in an accessible and internationally appealing tone.
Contra worked closely with Edelman to swiftly understand the technology itself, the various concepts behind it and the industry it sat within. Contra also made sure there was a full understanding of the target audiences and their requirements, before commencing the script writing.
Production Process
Contra decided on animation for the film; the perfect choice for simplifying the technology, through clear visual images. It was imperative to ensure the client’s global target audiences were addressed effectively. This was achieved via a carefully and collaboratively developed script, and the employment of clear and accessible animation. These provided a detailed yet succinct explanation of the advanced semiconductor technology and its place within industry at large. Ultimately, the project needed to appeal to potential buyers, including current competitors, which meant the content needed to spark interest and create appeal, to drive custom.
The films successÂ
Contra successfully produced a 'explainer' film for Edelman in a clear and innovative format. The client was thrilled with the outcome of the final film, as it was able to effectively identify the main features/advances of the technology in an enticing format, via innovative ideas. The feedback process was also a smooth and a well structured process; fully devised and managed by Contra.
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