UTM Attribution is the digital marketing philosopher’s stone

Originally published on Confluentforms.com on May 3, 2016 By David Kutcher

In our continual quests to improve website efficiency, whether for traffic, conversions or sales, we seek and strive for means to obtain actionable intelligence. We dive into our Analytics, build custom dashboards, develop stories, and even query the Magic Eight Ball.

But the biggest questions are always being…