#umk2023

The hype is very real around Uuden Musiikin Kilpailu (UMK), the Finnish national selection for Eurovision and the race to Liverpool continues with ..... I don’t know what this is actually! 

Käärijä - Cha Cha Cha 

Most of Finns had never heard of Käärijä before the artist release of UMK23 a month back. Including me. So zero expectations. I didn’t know the language he was gonna perform, I maybe expected some dancy sounding tune based on the title. However, he described his song that “this track combines all three big Finnish loves together: party, pop and heavy music”. Should have known something crazy will be coming up ever since I read he’s a ESC Verka Serduschka fan (Ukraine 2007).  

Cha Cha Cha gets your attention from the first second untill the last one. You know right away that you have something in here. The song kind of starts with rap, there’s techno sounds also, the darkness reminds me of Hatari (Iceland 2019) the chorus is aggressive almost violent but catchy and memorable as hell. The music video is a perfect fit to this! Be prepared to be knocked out by some Cha Cha Cha!

There’s no one like this in UMK or in Eurovision. Then when you think you’re figured out the song everything turns upside down and the song becomes this pop-folk banger. I can hear Verka here actually! A definite late night dancefloor hit in a Finnish bar! The ending is explosive, just pure fireworks and you’re like WTF did I just hear. 

There’s a wide selection of genres here, just take your pick while trying to put this guy into one box.

Käärijä likes to confuse people and traditional sounds aren’t his thing. This is definitely clear! Cha Cha Cha will surely test boundaries, push some people away as it will cheer up and encourage others. This will surely cause a reaction and sometimes that’s all it’s needed from a decent hit and Eurovision song. In the end lovers count more than the haters. This is by far the most played and watched UMK entry this year in all the platforms. Foreigner ESC bloggers have been mostly excited about this and highlighting how Finnish language fits these hard sounds perfectly. 

I can definitely see this advancing to ESC (I don’t think even a bad UMK staging might stop people from voting for this!) and put my money on it that Europeans will this time around understand a piece of Finnish crazyness! 

– N-no... I won't participate, at least not yet. Let's see later when it's time. They have asked me for many years but not yet, Robin said in early November.

UMK is Finland's ESC national selection.