I love working with brands that are taking initiatives to reduce their environmental footprint, especially as there is so much conversation around climate change. For me this can feel so overwhelming but if each one of us can make one small change it can make a huge difference. Since 2016 @ukgap have implemented a water-saving initiative called Washwell This denim wash program that has enabled the company to save over 402 million litres of water since 2016 when compared to conventional wash methods. Today all Gap denim is made with Washwell. Not only that, Gap have teamed up with garment care brand @attirecare to increase visibility on how to extend your denims lifespan! Attirecare spray keeps your denims fresh, safe from stains, reduces bacteria & prolongs the time between washes. Get more wear from your favourite Gap jeans! Some denim Care tips: 1. Wash less! Only wash your jeans when necessary. 2. Spot clean your jeans. 3. If you need to wash your jeans wash on a low or cold temperature & low spin. 4. Wash inside out. 5. Line dry. 6. Use a denim detergent that removes nasty smells & bacteria but protects the cotton fibres. 7. Don’t use fabric softener. 8. Steam or iron jeans. Help reduce the number of jeans going to landfill! #ukgap #attirecare AD (at London, United Kingdom) https://www.instagram.com/p/CaWgcUGr3Df/?utm_medium=tumblr
