#uberflip

Facts You Must Know about Content Marketing [Infographic]

The use of content marketing for SEO is on the rise. It has been quite sometime that everyone excepted the rule:  If you have better story to tell, you can attract more audience. The variety and the uniqueness in your content drives more traffic towards you.

If you are in corporate business and your company do not spend any or much on content marketing, I would say you are loosing business. Every…

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Uberflip intros scoring system to show marketers which content works (exclusive)

Above: A score for all content in an Uberflip Hub.

Image Credit: Uberflip

How do you measure if the words, pictures, or videos you’re sending out are accomplishing your marketing goals?

There’s a mountainload of data to answer that question. Which is the problem, since few marketers are prepared to climb that mountain. To reduce the mountain to a molehill, content-marketing software automation company Uberflip is today introducing its Content Score.

The Content Score judges the effectiveness of all the content in a Hub on the platform, as well as any piece of distributed content, with a single score from 0 to 100 percent. Five attributes are measured: page views, shares, landing visits, call-to-action clickthroughs, and leads generated. Over 60 percent is very good.

The score is determined by the relative weight of the attributes. “If a video receives 1,000 views and generates 50 leads,” Uberflip chief executive Yoav Schwartz told VentureBeat, “that will lift your score significantly.” The platform also scores the likelihood that a user will convert to a sale on the next visit.

Above: Content Score of an individual piece of content.

Image Credit: Uberflip

The data has previously been available on the platform, he pointed out, “but it’s only valuable to those who know how to sift through it” — and doing so has risked data overload.

Instead, the score converts the data relating to each piece of content in a user’s content Hub into a simplified benchmark.

Different kinds of content can generate different scores. A “snackable” piece of content, for instance, might score differently than a more complete piece. The current goal of Content Score is to generate leads, Schwartz said, but, “as we scale this out, we’ll allow customers to fine tune” the scoring model.

Other platforms provide data to measure content effectiveness. Schwartz notes that competitor Kapost, for instance, also offers a way to judge content effectiveness. “The big differentiator,” he told us, “is we control the experience, know exactly how a user is consuming their content, in real-time.”

As data analysis continues to drive marketing, it is becoming clear that the downside of big data is that it is, you know, big.

Judgments about whether a video, a white paper, a stream of tweets, or a Pinterest page of images is worth the money have sometimes become buried under the information about them. A single score is one way out.

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We’re studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we’ll share the results with you.

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Weekend Favs August Nine

Weekend Favs August Nine written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

Good stuff I found this week:

Uberflip – Turn your content into flipbooks for every device

SocialPiq – Tool helps you pick the right social media tool for your needs

AdSpring – Online ad manager and optimization tool

Related posts:

Weekend Favs August Two My weekend blog post routine includes posting links to a...

Weekend Favs August Eleven My weekend blog post routine includes posting links to a...

Uberflip's 7 tips for content  marketing don't quite fit into the puzzle. Photo credit: ShashiBellamkonda / Foter / CC BY

One of the hottest startups in social media and content marketing applications right now is Uberflip, a Toronto outfit that makes Uberflip Hubs and Uberflip Flipbook. These solutions help content marketers aggregate, curate and make interactive content from most major social media platforms and media formats. To prove their technology, they host a blog on Hub designed to showcase how it aggregates text articles and SlideShare presentations, among others.

In a recent blog entry titled “7 Skills to Have in Your Content Marketing Toolbelt,” the company advises on using a good mix of journalistic, marketing and basic technology skills. I’ve often told the engineers in the companies I’ve worked that the first thing I would have them do if they moved over from R&D into the business side would be to have them take Journalism 101 and Marketing 100 to get a basic grasp on the process of reaching customers. Why do technology companies think engineers can just drop into marketing roles and hit the ground running (rhetorical question)? But I digress. The seven tips for your content marketing toolbelt from Uberflip are:

Knack for Storytelling

A Journalist’s Eye

Basic SEO Knowledge

Ability to Write Concisely

Excellent Grammar

Versatility

Sense of Resilience

Knack for Storytelling As a creative writer, I totally agree with Uberflip about the difference between traditional marketing and content marketing being all in the context. Good content marketing will engage the customer in a narrative. It should make her care about the outcome and allow her to see herself in the place of the protagonist.

A Journalist’s Eye This tip strikes me as one that could come from Hannibal Lecter—not! But seriously, Uberflip is again right on the money here. It’s all about the facts, Jack! Content marketing relies on the credibility of the information it conveys. In this day and age, there is no place for vaporware, as we called it back in the 1990s, or slideware as it was referred to in the early to mid 2000s. It’s almost cliché, but any content marketing for your company’s wares should answer the 5 W’s and an H questions: Who? What? Where? When? Why? How?

Basic SEO Knowledge In principle, I agree with Uberflip on content marketing requiring a basic knowledge of Search Engine Optimization (SEO) but only to a certain extent. Keywords and metatags are all well and good, but strategic positioning of them will not make up the difference for lame material. Just because web surfers can find your content doesn’t mean they are going be convinced by it. Remember the old marketing axiom: good content will survive bad formatting but good formatting cannot save bad content.

Ability to Write Concisely I don’t quite get Uberflip’s two opening examples for this tip. The blog cites Snapchat, a texting application with disappearing messages, and Vine, the short video service on Twitter, as examples of concise writing. Huh? They’re both brief mediums, but the first is barely a form of writing whereas the second is all audiovisual. A basic tool of concise writing is not even mentioned by Uberflip: bullet points. What writing could be more concise?

Excellent Grammar This one is a natch. If you cannot construct a basic sentence without making numerous grammatical mistakes, why would anyone trust the reliability of your information? Hmm, Uberflip says you can practice your grammar. Profound.

Versatility I’ve seen this tip elsewhere: use multiple social mediums to broadcast your content and repurpose your content across multiple mediums. Turn a video into a transcript. Turn a case study into a slide presentation. Mix and match. It’s a good substitute in the short run if you have a dearth of material.

Sense of Resilience Social media is a fast-changing and faddish industry. What’s hot today will be not tomorrow. Don’t get complacent. Be ready to follow your customers to whatever platform is en vogue.

Throw the Book at ‘Em Uberflip might have mojo in the market right now, but these tips are pedestrian and not all that original. The company does have a nice Call-to-Action at the end to download its eBook templates. At least they got that right. For the complete story, read Uberflip’s blog entry “7 Skills to Have In Your Content Marketing Toolbelt.”

-Derek Handova Social Media Practitioner