#content experience platform

Composable architectures (or stacks) are the path forward for enterprises to create digital experiences at the speed needed to respond to changing market demands and business threats. In a recent report Gartner® predicted that by 2023, organizations that adopt an intelligent, composable approach will outpace their competition by 80 per cent when it comes to the speed of new feature implementation. Click Here

Contentstack, the leading Content Experience Platform (CXP), today announced it was included as a leading provider of Content Experience Platforms in a new report from Aragon Research. The report entitled “The Rise of Content Experience Platforms—And Why Your Website and Digital Experiences Will Never Be the Same” introduces a new category: the Content Experience Platform (CXP), which Aragon forecasts will grow from $11 billion in 2019, to $28.8 Billion by 2025, with a Cumulative Average Growth Rate (CAGR) of 17.4%.

The retail industry is having to quickly adapt during the COVID pandemic to reduce in-person interactions. Using augmented reality, the Contentstack prototype helps retailers and brands to create touchless, engaging self-service experiences. Retailers using AR technology in this way can better attract customers to brick-and-mortar stores and increase foot traffic.