#twitter engineering

For Twitter in particular, which has struggled with declining engagement and stagnant growth, algorithms have delivered in their time of need, which will only increase their trust in, and reliance upon them. That doesn’t mean that your whole tweet timeline is going to change to an entirely algorithm-defined model, as that would go against the real-time nature of tweets. But it does mean you’re going to see more relevant content highlighted to you in your feed, likely in subtle ways you don’t really notice, but that might just get you clicking.