#truframe

New Post has been published on http://www.mytrade.tv/2016/09/30/truframe-takes-to-top-trumps-promotion/

TruFrame Takes to Top Trumps Promotion

TruFrame has taken to a ‘Top Trumps’ inspired promotion, as they look to endorse all of the attributes that makes them one of the most highly regarded and engaging uPVC window and door manufacturers in the UK.

A number of packs of ‘Top Trumps’ have been distributed to installation companies in key geographical areas, promoting a number of different products, departments, people and systems. It’s these four cornerstones of the business that helps sets them apart and why so many companies are looking to TruFrame as their manufacturing partner of choice.

The whole campaign has been designed and implemented by TruFrame Marketing, who are helping a number of existing customers with bespoke brochures, branding point of sale materials and other promotions designed to improve sales performance. Presented in red foil envelopes the 54 card deck is already generating considerable interest, as TruFrame look to break the 4,000 frame per week barrier in the months to come.

Simon Box, marketing manager of TruFrame commented: ‘The Top Trumps inspired theme not only carries important marketing and corporate messages, but is a fun and engaging way of doing it. Like everything we do at TruFrame we like to add a little creativity, with a polished execution.’

Paul Tranter, sales director concluded: ‘We’re actively looking for key accounts to add to our network of installation partners, that we can work closely with. Our hand finished product range and support services are there to help nurture customers and to help them really excel in their respective markets.’

New Post has been published on http://www.mytrade.tv/2016/09/05/continued-investment-for-online-ordering/

Continued Investment for Online Ordering

TruFrame have invested further in their IT infrastructure, with over 58% of customers now ordering online regularly via mobile, tablet and desktop devices, helping to streamline order processing and reduce lead times for product deliveries.

A new fibre optic line has been installed at the Melton Mowbray based fabricator, magnifying the band width tenfold, providing 100mb/s upload and download performance. This will also allow for a number of other customers to come on board, in what is one of the industry’s most efficient and effective online ordering portals for uPVC window and door frames.

In an age where the vast majority of consumers are comfortable with online ordering with global giants such as Amazon or even dedicated digital supermarkets such as Ocado, the industry is quickly adopting these new online technologies. For these TruFrame customers already ordering online, it’s improved their respective business efficiencies, provided them with a 24/7 service and eliminated any of the risks associated with multiple ordering entry.

Patrick Firmager, director of TruFrame commented: ‘Our online ordering portal is arguably the best in the industry with in-house expertise driving improvements all the time. With over 50% of web based activity on mobile devices now, we’ve also been quick to build a solution that’s as effective on a phone or tablet as it is on a desktop solution.

He continues: ‘We have a vision for the future that over 80% of customers will order online and with effective training and investment, we hope to make this a reality.’

New Post has been published on http://www.mytrade.tv/2016/07/14/truframe-expands-stock-colour-range/

TruFrame Expands Stock Colour Range

TruFrame has expanded the number of foiled finishes from stock on 5 and 7 day lead times, as they look to capitalise on the shift in consumer demand from matt white windows and doors to the new rich woodgrains and striking colour options.

With typical TruFrame efficiency, there is now a 5-day lead time for rosewood, rosewood on white, golden oak, golden oak on white, black foil on white and now anthracite grey on white. To supplement the short-lead time of these finishes there is also a 7-day lead time for white, cream, black, ivory cream, Irish oak and chartwell green on white.

There are also a number of special colours and woodgrains that are available on an extended lead time and throughout the Liniar range, all uPVC profiles are covered by a comprehensive 10 year warranty.

Now consistently manufacturing over 3,500 frames each and every week, there’s also the added benefit of TruFrame’s unique 4-step hand finishing process that’s become so popular with both sales and installation teams. The recent launch of the fully mechanically jointed Refine window has also set new standards in terms of frame quality and with a 70mm front to back dimension, requires little in the way of preparing the opening prior to installation.

David Firmager, managing director of TruFrame commented: ‘Not only do we listen and respond to the needs of our installation partners, but we’re proactive in looking at new product developments including the latest range of foiled finishes. Our product range, marketing, IT infrastructure and customer centric operations makes us the complete package when it comes to being a true fabrication partner.’

New Post has been published on http://www.mytrade.tv/2016/05/23/truframe-directorship-for-paul/

TruFrame Directorship For Paul

Paul Tranter has been recently promoted to the new role of sales director at TruFrame, as the company continues to build on its proposition as the uPVC window and door frame manufacturer of choice.

TruFrame’s growth in recent years has seen frame counts increase to over 3,500 frames per week on average and with a number of strong new business enquiries in the pipeline, volumes are expected to further rise during the course of 2016. With online ordering now accounting for 57% of all orders, each frame still hand finished and with a results-driven in-house marketing support team, existing customers are also experiencing strong growth.

Paul Tranter, sales director of TruFrame commented: ‘I’m thrilled to take on the new role of sales director, which is also a reflection on the sales and marketing function as a whole and also other internal departments, that make TruFrame a wonderful business to be part of. A big thank you must also go to David and Patrick who have allowed me to develop the sales function, into the strong entity it is today and the results speak for themselves.’

David Firmager, managing director of TruFrame concluded: ‘The promotion of Paul to the board of sales director was an obvious step, given the way in which he’s helped shaped this business. With record breaking frame counts, strong customer growth and a number of new business enquiries, we’re now putting into place a long-term plan to support this continued growth.’

New Post has been published on http://www.mytrade.tv/2016/05/13/refine-brochure-sets-the-flush-standard/

Refine Brochure Sets The Flush Standard

TruFrame have just published a new and beautiful 24 page brochure for their Refine flush sash product range, which is designed to inspire consumers and help installation companies close more sales, through a number of different window settings.

Refineis a range of flush sash windows and door frames that benefit from full mechanical joints in the frame, sash and mullion and inspired from the traditional joinery skills of yesteryear. With a frame depth of 70mm and carrying Secured by Design as standard, the product is easy to install (like typical welded windows), with the reassurance of the very highest security standards, thanks to the Yale shootbolt window lock.

But the Refine product isn’t just about period window detailing, as the brochure shows off a contemporary version in anthracite grey, with an executive type in foiled white, perfect for both traditional and new properties, with each design supported with a matching Endurance Doors composite door option. Profile options include the Accent range in white, cream, anthracite grey and black foil, while the Heritage range boasts Chartwell Green, Irish Oak, rosewood and golden oak.

Security and hardware is also covered throughout the brochure, with both monkey tail handles and dummy peg and stays shown alongside more contemporary handle options. The Yale security hardware is also highlighted, offering an unrivalled guarantee and security promise of £2,500, in the unlikely event of a break in.

Patrick Firmager, marketing director of TruFrame commented: ‘The new Refine brochure has been designed to appeal to a wide range of consumers and not just those looking for a period window. We can offer contemporary options with different finishes and hardware, along with a complementing Endurance composite door.

He continues: ‘Not only is the product fully mechanically jointed, including our own milled astragal bar, but like each of our uPVC frames, it’s finished off by hand using our unique 4-step process and that’s part of the TruFrame difference.’

New Post has been published on http://www.mytrade.tv/2016/04/26/truframe-are-fighting-fit-post-show/

TruFrame Are Fighting FIT Post Show

TruFrame returned from the FIT Show with over 200 carefully collated and pre-qualified sales leads, while they cemented relationships with existing customers and launched their new Refine and Endurance door product ranges with considerable interest.

The new Refine product range caused quite a stir and over 1,000 brochures were picked up by stand visitors eager to look at the next generation of fully mechanically jointed windows and doors, manufactured with the care and detail that TruFrame have become renowned for. A dedicated production line is now in place and orders for the product were received the Friday after the show and have continued to flow in since.

Other highlights of the show from TruFrame included their new Endurance door range, which they believe represents technically the best solid timber core composite doors in the UK market at present. The range boasts 16 colours and woodgrains inside and out, along with their unique RockFoam technology to the base of the door slab, to prevent water ingress and ultimately to stop the risk of de-lamination.

The TruFrame marketing team were also represented on the stand with visitors able to book 30 minute slots to have a quick marketing audit and the opportunity to start a live project on the stand through two Apple iMac’s. The Double Glazing Network was also promoted on the stand with additional daily seminars running, hosted by TruFrame’s digital partner ICAAL. Indeed, three new customers signed up to this online marketing and lead generation network at the show and another two are in the final stages of signing up for 12 months.

David Firmager, managing director of TruFrame, commented: ‘We had an exceptional show and our stand fully reflected the way in which we carefully manufacture and cleverly market our products in this industry. With new products in the form of Refine and Endurance doors, along with our impressive marketing credentials, we’re now setting the standard as the uPVC frame manufacturing partner of choice, with robust value added benefits.’

New Post has been published on http://www.mytrade.tv/2016/04/04/truframe-delivers-a-double-glazing-network/

TruFrame Delivers A Double Glazing Network

TruFrame have now formally launched their Double Glazing Network, after a hugely successful first 12 month ‘soft launch’, with customers reporting a significant and large increase in leads generated via the website.

The Double Glazing Network is very much about lead generation and TruFrame appointed SEM experts ICAAL 18 months ago, with a vision for the future of lead generation. After an initial trial period with 6 customers, the Network is being rolled out across a number of customers with 23 now signed up and several more in the pipeline.

The fully responsive Double Glazing Network website includes a postcode search facility for consumers, and for members there is a fully branded sub-site with the facility for customer testimonials, social media links and much more. There’s also an online quoting engine package that provides a range of prices for over 80 window designs, along with composite, French, patio and bi-folding doors and even complete conservatories.

Network members also benefit from a fully branded e-brochure that can also be printed, along with images and video content for additional marketing activities. Thames Valley based Abbey Windows for example, have experienced a 238% increase in leads in just 5 months, with similar performance gains reported by Jewel Windows and Art On Glass.

Patrick Firmager, marketing director of TruFrame commented: ‘Double Glazing Network is not just another industry badge, but a tangible and proven lead generation model. Our customers have enjoyed incredible returns and with 23 now signed up, it bodes well for the future of the Network as we look to expand into new geographical areas.