#true communication

I have strengths in generating creative ideas, building emotional connections, quickly learning and applying new tools, and paying meticulous attention to detail. These strengths are connected to my artistic vision.

My artistic vision is to build meaningful connections through design and move people's hearts. 'Meaningful connection' means going beyond creating visually appealing and functional work to achieve deep emotional communication with users. I aim to become a designer who can realise true communication through design and thereby touch people's hearts.

In 5 years, I hope to be someone with a distinct identity by reflecting on this vision and building expertise and insight through diverse experiences, both as a designer and as an individual. In particular, I want to become a skillful communicator, adept in both visual design and real-world interactions. Additionally, I would like to gain knowledge in design-related fields such as marketing and business to develop a comprehensive understanding of the design industry. Moving forward, based on a growth mindset, I will proactively design my career by adjusting my direction through various experiences.

These works are from designer Park Ji-won's "The World Out Sight" project, which focuses on visual impairment. It's quite paradoxical that it's a visual design project about and for the visually impaired. Through conversations with visually impaired individuals, Park realised that even exceptional design could be merely a piece of paper to someone. This insight prompted her to start this project, reflecting on what design truly is and with what mindset one should approach design.

I discovered connections between her views on design and her work process with my vision and the CTS B. The reasons I chose this project are as follows:

Similarity to my artistic vision: Designer Park Ji-won believes that true communication can move people's hearts, and she aims to contribute to changing the world for the better and expressing better values through the power of design. This project creates meaningful emotional connections through deep communication with visually impaired people.

Social impact: Designer Park Ji-won believes that design is the most powerful means of communication that connects people to people, and society to its members. This project, as a socially engaged design, connects society and its members beyond mere visual elements. It also demonstrates how creative design thinking can be used as a tool for social innovation.

Empathy & understanding: This project is designed not to unilaterally convey the visual world to visually impaired people, but to allow sharing of stories about each other's perspectives and experiences, fostering mutual empathy.

Critical self-reflectivity & Creative practice: Through conversations with visually impaired people, designer Park Ji-won critically thought about the essence of design, and based on this, attempted new creative practices.

(447 words)

: The importance of communication emphasised in this video resonates with my pursuit of 'building meaningful connections'. The video creator explores the essence of communication and how we can utilise it to improve ourselves, our relationships, and society as a whole. This makes me consider how design can build meaningful connections in modern society, where the development of the internet, smartphones, and social media has completely changed the way we interact and communicate.

References:

“Please Touch.” Designdb, www.designdb.com/?menuno=776&bbsno=26893&siteno=15&act=view&ztag=rO0ABXQAPjxjYWxsIHR5cGU9ImJvYXJkIiBubz0iNTczIiBza2luPSJiYnNfZXhoaWJpdGlvbl8yMDE5Ij48L2NhbGw%2B#gsc.tab=0. Accessed 7 Nov. 2024.

“Love Letter to Jean Paul Sartre.” Designdb, www.designdb.com/?menuno=776&bbsno=26893&siteno=15&act=view&ztag=rO0ABXQAPjxjYWxsIHR5cGU9ImJvYXJkIiBubz0iNTczIiBza2luPSJiYnNfZXhoaWJpdGlvbl8yMDE5Ij48L2NhbGw%2B#gsc.tab=0. Accessed 7 Nov. 2024.

Ari and Batya Kievman. “The Art of Communication.” YouTube, 9 Jan. 2018, www.youtube.com/watch?v=c_W6SX6SLdg. Accessed 7 Nov. 2024.

In my submission I acknowledge the use of: